Designation-Social Media Head.

Location-Pune.

Work from Office.

Budget upto 15LPA.

1. Social Media Strategy

- Own the overall social media vision, strategy, and operating model.
- Develop high-impact social strategies across brands, industries, and platforms.
- Push the team beyond traditional content calendars toward culture, communities, creators, trends, and platform-native storytelling.
- Build frameworks for content strategy, brand voice, audience engagement, and social growth.

2. Creative & Content Leadership

- Set the creative benchmark for the social media team.
- Drive concepts that are culturally relevant, distinctive, and commercially meaningful.
- Encourage experimentation across Reels, short-form video, creator content, UGC, influencer marketing, social campaigns, and emerging formats.
- Build a culture where ideas are challenged, tested, and improved through data.

3. Client & Business Leadership

- Act as a senior strategic partner to key clients and leadership teams.
- Lead high-value pitches, presentations, new-business opportunities, and social media solutions.
- Identify opportunities to grow existing accounts through new social offerings.
- Build scalable social media propositions that can become current revenue streams.

4. Team Leadership

- Build, mentor, and scale a high-performing social media team.
- Establish clear ownership across strategy, content, creative, account management, and execution.
- Develop senior talent and create a strong leadership pipeline within the function.
- Set performance standards and ensure accountability across the team.

5. Performance & Analytics

- Establish measurable KPIs for social media performance.
- Use platform analytics, audience insights,



content performance, and business data to continuously improve strategy.
- Build dashboards and reporting systems that move beyond vanity metrics.
- Connect social performance with brand, engagement, lead-generation, and business outcomes wherever applicable.

6. Innovation & AI

- Identify and implement new-age social media technologies, AI tools, workflows, and automation.
- Explore AI-led content creation, social listening, trend intelligence, ideation, reporting, and workflow automation.
- Stay ahead of emerging platforms, formats, creator ecosystems, and changes in consumer behaviour.

7. Operational Excellence

- Build processes that allow the social media function to scale without compromising quality.
- Improve turnaround times, collaboration, quality control, and resource utilisation.
- Create strong collaboration between Social Media, Creative, Performance Marketing, Influencer Marketing, Strategy, and Business teams.

What We're Looking For
- 7+ years of experience in social media, digital marketing, creative agencies, media, or a related environment.
- Proven experience leading large social media mandates and teams.
- Strong understanding of Instagram, YouTube, LinkedIn, Facebook, X, and emerging platforms.
- Strong strategic and creative thinking with the ability to translate ideas into execution.
- Experience managing senior stakeholders and high-value clients.
- Strong commercial understanding and exposure to pitches/new business.
- Ability to build teams, processes, and functions from the ground up.
- Strong understanding of social analytics, trends, creators, content formats, and digital culture.
- Demonstrated ability to use technology and AI to improve social media outcomes.

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