Content Creator cum Social Media Executive

Department: Marketing / Creative

Experience: 1–3 Years

Employment Type: Full-Time

Location: Manikonda

Reports To: Marketing / Creative Head

About the Role

We are looking for a Content Creator cum Social Media Executive who can take an idea from concept → content planning → creation → publishing → analysis.

The ideal candidate should have a strong understanding of social media, be comfortable creating content for Instagram and other platforms, and possess basic graphic design skills to independently create social media creatives, carousels, stories and other content assets.

You don't need to be a skilled designer — but you should know how good social media content should look, feel and communicate.

Key Responsibilities

- Content Planning
- Develop and maintain a weekly/monthly social media content calendar.
- Brainstorm content ideas based on trends, audience interests, brand objectives and campaigns.
- Plan content across formats — Reels, static posts, carousels, stories, etc.
- Identify relevant trends, hooks, formats and content opportunities.
- Work with the marketing team to align content with campaigns, launches and offers.
- Content Creation
- Create engaging social media content for Instagram, Facebook, LinkedIn and other relevant platforms.
- Write captions, hooks, short-form scripts and post copy.
- Shoot and/or coordinate the production of Reels, UGC-style videos and other short-form content.
- Repurpose existing content into different formats and platforms.
- Create content that is both brand-aligned and performance-oriented.
- Basic Graphic Design
- Create social media creatives, carousels, stories, thumbnails and promotional posts.
- Use tools such as Canva, Figma, Photoshop or similar design tools.
- Maintain consistency in typography, colours,



layouts and overall brand identity.
- Have a basic understanding of composition, hierarchy, spacing and visual communication.
- Social Media Management
- Manage day-to-day posting and publishing across social media platforms.
- Maintain the content calendar and ensure timely publishing.
- Monitor comments, DMs and audience interactions where required.
- Keep track of trending topics, sounds, formats and conversations relevant to the brand.
- Content Performance & Optimization
- Track basic social media metrics such as reach, engagement, views, saves, shares and follower growth.
- Identify which content formats and topics are performing well.
- Use insights to improve upcoming content.
- Maintain a simple record of content performance and learnings.

What We're Looking For:

- 1–3 years of experience in content creation, social media or digital marketing.
- Strong understanding of Instagram and short-form content.
- Good copywriting and communication skills.
- Ability to think of content ideas independently, rather than simply executing instructions.
- Basic graphic design skills.
- Comfortable using Canva/Figma or similar tools.
- Understanding of Reels, Stories, Carousels and social media trends.
- Good visual sense and attention to detail.
- Ability to work in a fast-paced environment and manage multiple content pieces simultaneously.
- Proactive attitude and willingness to experiment with new content formats.

Good to Have:

- Basic video editing skills using CapCut, Premiere Pro, VN or similar tools.
- Experience with D2C, healthcare, wellness, FMCG or consumer brands.
- Understanding of performance marketing and how organic content can support paid advertising.
- Experience with influencer/UGC content.
- Familiarity with AI tools for content creation.
- Basic understanding of social media analytics.

📌 Social Media Executive (Hyderabad)
🏢 RediClinic
📍 Hyderabad