Job title: Social Media Executive

Company: Bhrighu Academy

Location: Kudlu Gate, Hosur Road, Bengaluru, Karnataka, India (On-site)

Employment type: Full-time

Experience: 1+ year

Seniority level: Entry level / Associate

Company Description Bhrighu Academy is an education and skilling organization built around the idea of Crafting Careers, Not Just Courses . We offer career-focused programs such as the Advanced Qualified Program in BIM (APPBIM), the Work & Learn Program (Japan pathway), and the Post Graduate Program in IT Management (PGPITM).

Role Overview

We are looking for a creative and organized Social Media Executive to grow our brand presence, engage prospective learners, and support lead generation across social platforms. You will work closely with the digital marketing and design teams to plan, publish, and analyze content that reflects our programs and student success stories.

Key Responsibilities

- Plan and manage content calendars for Instagram, Facebook, LinkedIn, YouTube, and X.
- Create and schedule posts, reels, carousels, stories, and short videos aligned with program campaigns and webinars.
- Write engaging captions, hooks, and CTAs tailored to each platform and audience.
- Coordinate with the design and video teams on creatives, briefs, and timely delivery.
- Promote webinars, admissions drives, and events through organic social content.
- Monitor and respond to comments, DMs, and community queries,



and pass leads to the sales or counselling team.
- Track social media trends, competitor activity, and relevant hashtags to keep content fresh.
- Analyze performance (reach, engagement, follower growth, click-throughs) and share monthly reports with insights.
- Support paid social campaigns with copy inputs, audience ideas, and creative testing.
- Maintain brand voice and visual consistency across all channels.
- Collect and showcase student testimonials, alumni stories, and campus or event highlights.

Qualifications

- Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and optimize campaigns across platforms.
- Candidates should possess strong Writing and Communication skills to create clear, engaging, and audience-appropriate content.
- Candidates should possess Media Planning skills to schedule posts, allocate budgets, and align campaigns with marketing objectives.
- Candidates should possess familiarity with social media analytics tools and basic understanding of trends and best practices in digital and education sectors.
- Candidates should possess the ability to work collaboratively, manage multiple campaigns, and adapt quickly to changing priorities.
- A bachelor’s degree in Marketing, Communications, Media, or a related field, and prior experience in a social media or digital marketing role are beneficial.

📌 Social Media Executive (Bengaluru)
🏢 Bhrighu Academy
📍 Bengaluru