About the Role

We are looking for a Social Media & Digital Marketing Specialist who can independently manage our social media and digital content activities.

The person will be responsible for planning social media content, creating reels and creatives using AI and design tools, writing blogs and website content, supporting digital marketing activities, and coordinating with our external digital marketing and website partner.

The ideal candidate should be creative, proactive, organised and comfortable working across social media, content, digital marketing and AI tools.

Key Responsibilities

- Manage Sonalika Publications' social media accounts across Instagram, Facebook, YouTube, Pinterest and other relevant platforms.
- Plan and maintain the monthly social media content calendar covering regular content, book launches, festivals, campaigns and important occasions.
- Create social media content including reels, short videos, carousels, posts, stories and creatives using Canva and AI tools.
- Write engaging social media copy, captions, blogs, website content and marketing copy as required.
- Support content planning, keyword research and basic SEO requirements for blogs and website content.
- Coordinate with the external digital marketing and website partner, share briefs, review deliverables, provide feedback and ensure timely completion of planned activities.
- Review digital marketing and campaign performance and understand key metrics such as CTR, CPC, CPA, conversions and ROAS.
- Suggest new content ideas,



campaign opportunities and improvements based on audience response and performance.
- Maintain consistency in the brand's communication, content quality and overall digital presence.

Requirements

- 3 to 5 years of relevant experience in social media, digital marketing, content marketing or a similar role.
- Strong understanding of social media platforms and content formats.
- Hands-on experience in creating reels, videos, creatives and social media content.
- Good writing and communication skills.
- Experience in blog writing, website content and marketing copywriting.
- Good working knowledge of Canva and AI content creation tools such as ChatGPT, Gemini, Claude, Google Flow or similar tools.
- Basic understanding of SEO, paid marketing and digital marketing performance metrics.
- Valuable coordination and vendor management skills.
- Ability to manage multiple activities independently and meet deadlines.

Preferred

- Experience in publishing, children's books, education, e-commerce or D2C brands.
- Experience working with external digital marketing, website or creative agencies.
- Knowledge of Meta Ads, Google Ads, Google Analytics and Google Search Console.

What We Are Looking For

Someone who can think, create, coordinate and execute.

The person should be comfortable taking ownership of the company's day-to-day digital presence, working with external partners, trying new AI and content formats, and improving activities based on actual performance.

? Interested? Share your CV at: [email protected]

📌 Social Media & Digital Marketing Specialist (New Delhi)
🏢 Sonalika Publications
📍 New Delhi