Company: Shelf Merch – Chitlu Innovations Private Limited /n Location: Hyderabad /n Employment Type: Full-time, On-site /n Experience: 2–5 years /n Reporting to: Founder/Marketing Head /n About Shelf Merch /n Shelf Merch is an end-to-end corporate gifting, branded merchandise and employee engagement platform. /n We help companies manage employee onboarding kits, festive gifting, milestone rewards, client gifts, event merchandise and company swag stores—from creative design and production to personalisation and fulfilment. /n We are looking for a creative, hands-on Social Media Content Designer & Video Editor who can transform our products, people and ideas into engaging visual content. /n About the Role /n You will be responsible for creating social-media posts, carousels, short videos, Reels, product videos and digital advertising creatives. /n This is a hands-on creative role. You should be comfortable developing ideas, shooting content, designing visuals and editing videos independently. /n You will work closely with the performance marketing, sales, production and leadership teams to create content that builds the Shelf Merch brand and supports lead-generation campaigns. /n Key ResponsibilitiesSocial Media Design /n /n
- Design posts, carousels, Stories, banners and campaign creatives.
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- Create content for LinkedIn, Instagram, Facebook, YouTube and other digital channels.
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- Develop visual templates for recurring content.
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- Create product promotions, festival campaigns, hiring posts and corporate announcements.
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- Adapt designs into different platform sizes and formats.
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- Maintain visual consistency across all Shelf Merch communication.
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- Create multiple advertising variations for performance-marketing campaigns.
/n /n Video Creation and Editing /n /n
- Shoot and edit Reels, Shorts, product videos and corporate videos.
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- Create videos featuring merchandise, packaging, personalisation and production processes.
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- Edit founder-led videos, customer testimonials, event videos and behind-the-scenes content.
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- Add subtitles, transitions, background music, motion graphics and sound effects.
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- Convert long videos into short social-media clips.
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- Optimise videos for LinkedIn, Instagram, Facebook and YouTube.
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- Ensure videos are engaging within the first few seconds.
/n /n Content Production /n /n
- Develop creative concepts based on marketing and campaign objectives.
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- Assist in planning weekly and monthly social-media content calendars.
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- Turn product features and business use cases into interesting visual stories.
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- Coordinate product arrangements, backgrounds, lighting and basic styling for shoots.
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- Capture content using smartphones and professional cameras where required.
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- Organise raw footage, photographs, templates and final creative files.
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- Maintain a structured digital asset library.
/n /n Performance Creative Support /n /n
- Work with the performance marketer to create advertisements for Google, LinkedIn and Meta.
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- Develop creatives for corporate gifting, onboarding kits, employee engagement, client gifting and company swag stores.
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- Create different creative variations for audience and message testing.
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- Review campaign performance and improve creatives based on engagement and conversion data.
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- Design landing-page graphics, product displays and lead-generation assets.
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- Support downloadable catalogues, case studies and campaign presentations.
/n /n Required Skills /n /n
- 2–5 years of experience in graphic design, video editing or social-media content creation.
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- Strong portfolio of social-media designs and edited videos.
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- Proficiency in Adobe Photoshop, Illustrator, Premiere Pro or DaVinci Resolve.
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- Working knowledge of After Effects, Canva, CapCut or similar tools.
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- Ability to shoot quality video using a smartphone or camera.
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- Good understanding of lighting, framing, composition and audio.
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- Experience with colour correction, subtitles and motion graphics.
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- Strong understanding of social-media formats and content trends.
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- Ability to manage multiple assignments and deliver within deadlines.
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- Good attention to detail, typography and brand consistency.
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- Basic copywriting ability for headlines, captions and on-screen text.
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- Willingness to work on-site and shoot content at our office and production facility.
/n /n Preferred Experience /n /n
- Experience creating content for product, lifestyle,
e-commerce or B2B brands.
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- Experience with corporate gifting, merchandise, fashion or consumer products.
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- Product photography and product-video experience.
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- Knowledge of AI-assisted creative and video tools.
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- Experience creating performance-marketing advertisements.
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- Ability to create simple animations and motion graphics.
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- Comfortable guiding employees or founders during video shoots.
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- Willingness to occasionally cover client events or company activities.
/n /n Success Measures /n The role will be measured based on: /n /n
- Quality and consistency of social-media content
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- Timely delivery of creatives and videos
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- Video watch time and audience retention
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- Engagement with social-media content
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- Performance of advertising creatives
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- Ability to create multiple campaign variations
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- Improvement in brand presentation
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- Speed of incorporating feedback
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- Contribution to marketing leads and campaign results
/n /n What We Are Looking For /n We are looking for someone who: /n /n
- Can take an idea from concept to final execution.
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- Has a strong visual sense and understands brand communication.
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- Can both design and edit videos—not just coordinate with others.
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- Enjoys experimenting with new content formats.
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- Understands that business content must be creative as well as purposeful.
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- Can work independently in a fast-moving environment.
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- Is comfortable receiving feedback and quickly improving the output.
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- Takes ownership of content quality and delivery timelines.
/n /n Why Join Shelf Merch? /n /n
- Create content for a growing corporate gifting and merchandise platform.
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- Work with a wide variety of products, campaigns and brands.
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- Build a strong portfolio across design, video and digital advertising.
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- Work closely with the Founder and marketing team.
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- Opportunity to experiment with recent visual formats and creative ideas.
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- Take ownership of the company's social-media visual identity.
/n /n How to Apply /n Send your resume, portfolio and video showreel to
[email protected] with the subject: /n Application – Social Media Content Designer & Video Editor /n Applications without a design portfolio or video showreel may not be considered. /n Please also mention your current compensation, expected compensation and notice period.
📌 Social Media Content Designer & Video Editor (Hyderabad)
🏢 Shelf Merch
📍 Hyderabad