Job Title: Social Media Analyst

Location-ITO New Delhi

Experience - 1-2 years min

Job Summary

We are looking for a Social Media Insight Analyst who can analyze social media data and convert it into meaningful insights to drive marketing strategies. The role involves monitoring online conversations, evaluating campaign performance, and understanding audience behavior to support business growth.

Key Responsibilities

- Analyze data from social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.) to identify trends and insights
- Monitor brand mentions, audience sentiment, and engagement patterns using social listening tools
- Track and evaluate social media campaign performance and ROI
- Develop reports, dashboards, and presentations for internal teams and clients
- Convert complex data into actionable insights and strategic recommendations
- Conduct competitor analysis and benchmark performance against industry standards
- Identify content trends, viral topics, and audience preferences
- Work closely with marketing, content, and creative teams to improve campaigns
- Perform A/B testing and suggest optimization strategies for better engagement




- Stay updated with latest social media trends, tools, and algorithm changes

Required Skills & Qualifications

- Strong understanding of social media platforms and analytics metrics
- Experience with tools like Hootsuite, Sprinklr, Brandwatch, Meltwater, Google Analytics
- Proficiency in Excel, Power BI/Tableau, or similar tools
- Knowledge of social listening and sentiment analysis
- Strong analytical and data interpretation skills
- Ability to create reports and present insights clearly
- Positive communication and stakeholder management skills

Preferred Qualifications

- Bachelor’s degree in Marketing, Data Analytics, Business, or related field
- Experience in digital marketing, advertising agency, or media industry
- Knowledge of paid social campaigns and performance marketing
- Basic understanding of SQL or Python (optional but preferred)

Experience

- 1–4 years in social media analytics / digital marketing / insights role

Pay: ₹15,000.00 - ₹30,000.00 per month

Application Question(s)

- Current CTC
- Expected CTC

Work Location: In person

📌 Social Media Analyst (Delhi)
🏢 Prabhatam Group
📍 Delhi