: SEO & GEO Specialist

Job Title: SEO & Generative Engine Optimization (GEO) Specialist

Department: Digital Marketing / Growth / Content

Employment Type: Full-time (Remote / Hybrid)

Job Overview

We are seeking an cutting-edge and data-driven SEO & GEO Specialist to lead our organic discovery strategy across traditional search engines and AI-driven answer engines. 1 In this role, you will bridge the gap between traditional Search Engine Optimization (SEO) and Generative Engine Optimization (GEO/AEO). 2 You will ensure our brand maintains top rankings on search platforms like Google while maximizing visibility, citations, and presence across AI platforms such as Google AI Overviews, ChatGPT, Perplexity, and Claude. 3

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Key Responsibilities1. Traditional SEO Optimization

- Perform keyword research, competitive analysis, and search intent mapping to inform content strategies.
- Implement technical SEO best practices, including site architecture, page speed optimization, mobile usability, and XML sitemaps.
- Execute on-page optimization, including title tags, meta descriptions, header structures, and internal linking.
- Oversee off-page optimization, link-building campaigns, and digital PR strategies to increase domain authority.

2. Generative Engine Optimization (GEO) & AEO

- Optimize digital assets to ensure content is accurately cited, synthesized, and surfaced in AI-generated answers and conversational engines.
- Structure content to answer complex, conversational user queries using natural language patterns, authoritative formatting, and concise summaries.
- Implement advanced schema markup, structured data,



and knowledge graphs to facilitate AI ingestion and RAG (Retrieval-Augmented Generation) indexing.
- Build entity authority by ensuring brand consistency, high citation density, and authoritative mentions across external databases and directories.

3. Content & Collaboration

- Partner with content and editorial teams to develop content that ranks on traditional SERPs and serves as an authoritative reference for AI models.
- Conduct regular content audits to identify gaps, optimize outdated articles, and repurpose content for semantic search systems.
- Work with web developers and technical teams to resolve crawl errors, site indexation issues, and schema implementation.

4. Analytics & Performance Tracking

- Track organic growth, user acquisition, ranking positions, and share of voice across both search engines and AI answer engines.
- Utilize analytics platforms (e.g., Google Analytics, Google Search Console, Ahrefs/Semrush) to evaluate performance and report ROI to leadership.
- Monitor emerging AI search trends, algorithm updates, and LLM query patterns to continuously evolve strategies.

Required Skills & Qualifications

- Experience: 2–4+ years of experience in technical SEO, content strategy, or digital growth marketing, with demonstrated hands-on experience in AI search optimization (GEO/AEO).
- Core SEO Tools: Proficiency with SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics.
- AI & LLM Literacy: Deep understanding of how LLMs retrieve information (Perplexity, ChatGPT, Gemini, Copilot), prompt patterns, and semantic search frameworks.
- Technical Proficiency: Strong understanding of Schema.org, HTML/CSS, site crawlability, and structured data execution.
- Analytical Mindset: Excellent ability to interpret complex search and user behavior data to formulate actionable growth strategies.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

- Provident Fund

Work Location: In person

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