SEO Auditor & Strategy Specialist

Experience: 7+ Years

Department: SEO / Digital Marketing

Employment Type: Full-Time

Role Focus: SEO Auditing, Quality Assurance, Performance Analysis & Strategy

Position Overview

We are seeking an experienced Senior SEO Auditor & Strategy Executive with 7+ years of professional SEO experience to oversee, audit, evaluate, and strengthen our SEO activities and processes.

The primary responsibility of this role is to conduct comprehensive SEO audits, assess the quality and effectiveness of ongoing SEO activities, identify performance gaps, and provide transparent, actionable recommendations.

The ideal candidate will have extensive expertise in SEO, strong analytical capabilities, excellent attention to detail, and the ability to independently evaluate websites, SEO campaigns, content, technical implementations, and team deliverables.

A working knowledge of broader Digital Marketing concepts is required, but SEO auditing and strategy will remain the primary focus of this position.

Key Responsibilities

1. Comprehensive SEO Auditing

● Conduct detailed Technical, On-Page, Off-Page, Content, and Local SEO audits.

● Evaluate overall website SEO health and identify critical areas for improvement.

● Audit website architecture, crawlability, indexability, URL structures, redirects, canonical tags, XML sitemaps, robots.txt, and structured data.

● Review page titles, meta descriptions, headings, keyword targeting, internal linking, image optimization, and content structure.

● Identify duplicate, thin, outdated, or underperforming content.

● Conduct backlink profile audits and evaluate link quality and relevance.

● Identify technical and content issues that may negatively impact organic visibility and performance.

● Conduct competitor SEO audits and identify strategic opportunities.

2. SEO Quality Assurance & Review

● Review SEO work completed by internal teams, freelancers, and external agencies.

● Verify that SEO recommendations and strategies have been implemented correctly.

● Identify errors, inconsistencies, missed opportunities, and deviations from approved SEO strategies.

● Establish and maintain standardized SEO audit checklists, processes,



and quality-control procedures.

● Conduct periodic audits to ensure consistency and compliance with established SEO standards.

● Provide constructive, data-driven feedback to relevant teams.

3. SEO Performance Analysis

● Monitor and analyze organic traffic, keyword rankings, impressions, clicks, CTR, conversions, and other relevant SEO metrics.

● Analyze performance using Google Search Console, Google Analytics/GA4, SEMrush, Ahrefs, Screaming Frog, and other relevant tools.

● Investigate significant changes in organic traffic and rankings.

● Monitor search engine algorithm updates and evaluate their potential impact.

● Analyze historical performance and identify trends and opportunities.

● Conduct competitor benchmarking and monitor changes in competitor SEO strategies.

4. SEO Reporting & Documentation

● Prepare comprehensive and professional SEO Audit Reports.

● Clearly document findings, observations, risks, priorities, and recommended actions.

● Classify SEO issues according to their severity, priority, and potential business impact.

● Prepare regular SEO performance and audit reports for management.

● Maintain accurate documentation of identified issues, recommendations, implementation status, and outcomes.

● Present audit findings and strategic recommendations to management and relevant stakeholders.

5. SEO Strategy Evaluation

● Review existing SEO strategies and assess their effectiveness.

● Evaluate keyword research and keyword targeting strategies.

● Review content strategies from an SEO perspective.

● Assess internal linking, site architecture, and overall website structure.

● Evaluate backlink acquisition and off-page SEO strategies.

● Identify opportunities for improving organic visibility, rankings, traffic, and conversions.

● Recommend strategic changes based on data,



search trends, competitor activity, and website performance.

6. Team & Agency Oversight

● Review and audit SEO deliverables produced by internal teams and external agencies.

● Ensure assigned SEO activities are completed accurately and within established timelines.

● Track the implementation of audit recommendations.

● Follow up on outstanding SEO issues and ensure appropriate corrective action.

● Collaborate with SEO, content, development, design, and marketing teams to resolve identified issues.

● Assist management in establishing measurable SEO standards and performance benchmarks.

Digital Marketing Knowledge The candidate should have a working knowledge of broader Digital Marketing, including:

● PPC / Google Ads fundamentals

● Content Marketing

● Social Media Marketing

● Email Marketing

● Conversion Rate Optimization

● Online Lead Generation

● Digital Marketing Analytics The candidate is not expected to be a full-time Digital Marketing specialist. SEO auditing, analysis, quality assurance, and strategy will remain the core responsibilities of this role.

Required Qualifications & Skills

● 7+ years of professional SEO experience.

● Demonstrated experience in conducting comprehensive SEO audits.

● Strong expertise in Technical, On-Page, Off-Page, Content, and Local SEO.

● Strong understanding of search engine crawling, indexing, ranking factors, and website architecture.

● Proficiency with:

○ Google Search Console

○ Google Analytics / GA4

○ SEMrush

○ Ahrefs

○ Screaming Frog

○ Google Keyword Planner

○ Google PageSpeed Insights

● Working knowledge of HTML and basic website development concepts.

● Understanding of schema markup and structured data.

● Strong keyword research and competitor analysis skills.

● Experience evaluating backlink profiles.

● Strong analytical and problem-solving skills.

● Excellent attention to detail.

● Strong written and verbal communication skills.

● Ability to prepare professional reports and communicate technical findings clearly.

● Ability to work independently and manage multiple audits and priorities.

📌 SEO Auditor & Strategy Specialist (India)
🏢 Gehi u0026 Associates
📍 India