Senior Specialist – Marketing The role is responsible for driving end-to-end marketing and commercial excellence to support revenue growth and market expansion. The incumbent will manage core marketing functions including market research, product and channel marketing, digital initiatives, and BTL activations.

Key responsibilities include leading business development initiatives, owning pricing strategy (standard and non-standard), ensuring robust go-to-market execution, and driving merchandising excellence across channels. The role also requires strong analytical capabilities—leveraging pricing analytics, sales dashboards, and performance insights to support decision-making.

The individual will oversee CRM effectiveness, manage sales pipelines,



and translate customer insights into actionable growth strategies. Strong cross-functional coordination, stakeholder management, and strategic thinking are essential.

Eligibility:

Bachelor’s degree in Marketing/Business Administration with 4–6 years of relevant marketing experience. Strong proficiency in Excel and excellent communication skills are required.

KRA’s:

- Revenue growth (YoY and Organic Local Currency Growth)
- Market share expansion and category penetration
- Successful new product launches and commercialization
- Marketing ROI improvement
- Gross margin enhancement

📌 Senior Specialist, Marketing – Personal Safety Division (Bengaluru)
🏢 3M India
📍 Bengaluru