ROLE OVERVIEW

We are looking for a Senior Marketing Manager to build and execute integrated marketing programs that support demand generation, brand positioning, and pipeline growth across eCommerce, ERP, and Managed Services solution areas.

This is a hands-on role that blends strategy, execution, marketing operations, analytics, and cross-functional collaboration with business heads, delivery teams, Sales, Leadership, agencies, and vendors.

KEY RESPONSIBILITIES

GTM, Positioning & Messaging:

▸Own and execute go-to-market plans for eCommerce, ERP, and services offerings.

▸Develop positioning, messaging, and value propositions for buyer personas and industries.

▸Translate complex solutions into clear, outcome-driven narratives for global markets.

Demand Generation & Campaign Management:

▸Plan and execute integrated campaigns across digital, content, email, social, and partner channels.

▸Support lead generation and pipeline growth through inbound, outbound, and account-based initiatives.

▸Align campaigns with Sales revenue priorities and target accounts.

Content & Sales Enablement:

▸Drive case studies, solution decks, one-pagers, website content, and thought leadership.

▸Build and maintain sales enablement assets for pre-sales and business development.

▸Ensure consistent messaging across customer touchpoints.

Marketing Operations & Analytics:

▸Track leads, conversions, pipeline contribution, and campaign ROI.

▸Use CRM and marketing automation tools to improve lead management and visibility.

▸Review data and insights to optimise campaigns and messaging.

Collaboration & Stakeholder Management:





▸Partner with business heads, delivery teams, and Leadership to align marketing with service capabilities.

▸Coordinate with external agencies and vendors as required.

▸Mentor junior marketing team members and support capability building.

QUALIFICATIONS & EXPERIENCE:

▸10+ years of relevant B2B marketing experience, preferably in IT Services, SaaS, ERP, or eCommerce.

▸Strong exposure to eCommerce platforms such as Shopify, Magento, and BigCommerce and/or ERP solutions such as Microsoft Dynamics, NetSuite, and SAP.

▸Proven ability to manage end-to-end marketing campaigns and work closely with Sales teams.

▸Strong communication, storytelling, stakeholder management, and project ownership skills.

▸Comfortable operating in a fast-paced, evolving environment.

Good to Have:

▸Experience marketing services-led or managed services offerings.

▸US/global market familiarity and enterprise B2B buying journey exposure.

▸Experience with CRM, marketing automation, performance analytics, and account-based initiatives.

WHAT WE’RE LOOKING FOR:

▸A hands-on B2B marketing leader who can own integrated programs from strategy through execution.

▸Someone who can translate complex eCommerce, ERP, and managed services offerings into clear market narratives.

▸A commercially focused marketer who partners effectively with Sales, Business, Delivery, and Leadership.

▸A data-driven, collaborative leader focused on pipeline growth and brand positioning.

▸Comfortable operating independently in a rapid-moving environment with multiple concurrent priorities.

📌 Senior Marketing Manager (Mumbai)
🏢 Avencore Tech Services
📍 Mumbai