Experience Required: 6 -8 years

Location: Mumbai

Role Overview

We are looking for a Senior Manager – Influencer Marketing Operations to lead end-to-end campaign operations, stakeholder management and operational processes across multiple clients. The role will oversee creators, agencies, commercials, timelines, documentation and campaign closures while driving team performance, process efficiency and operational excellence.

Roles and Responsibilities:

- Own end-to-end operational management of influencer marketing campaigns across multiple clients and campaigns.
- Lead and manage day-to-day coordination with creators, talent managers, influencer agencies and internal stakeholders.
- Oversee campaign trackers, influencer databases, deliverables, commercials, timelines and documentation to ensure accurate and timely updates.
- Drive operational processes across creator onboarding, commercials, contracts, POs, invoices, payments and campaign closures.
- Ensure timely follow-ups on content submissions, approvals, revisions and publishing requirements in coordination with campaign teams.
- Monitor campaign progress and proactively identify operational risks, delays and gaps, driving timely resolution with relevant stakeholders.
- Establish and maintain robust processes, SOPs, trackers and MIS to improve operational efficiency and campaign visibility.
- Review campaign documentation and ensure accurate records of creator details, commercials, deliverables, payments and closures.
- Prepare and present regular campaign status reports, operational dashboards and MIS for internal and client-facing stakeholders.
- Manage multiple campaigns simultaneously while ensuring adherence to timelines, processes and quality standards.




- Act as a key point of contact for operational escalations and drive effective resolution across internal and external stakeholders.
- Support post-campaign reconciliation, reporting and closure, ensuring all commercial and operational requirements are completed.
- Build and maintain strong relationships with creators, talent managers, influencer agencies and internal teams.
- Identify opportunities to improve influencer marketing operations through process optimisation, automation and technology-led solutions.
- Mentor and guide junior team members, ensuring effective workload management, process adherence and overall team performance.

What We're Looking For:

- 6–8 years of experience in influencer marketing operations, campaign management, digital marketing operations, account operations or a similar role.
- Strong understanding of the influencer/creator ecosystem, particularly Instagram and YouTube.
- Proven experience in managing multiple influencer campaigns and operational workflows end-to-end.
- Strong stakeholder management, coordination, negotiation and escalation management skills.
- Experience managing or mentoring junior team members and driving operational excellence.
- Strong understanding of commercials, contracts, POs, invoices, payments and campaign reconciliation.
- Excellent knowledge of Excel/Google Sheets, trackers, MIS and reporting dashboards.
- Strong attention to detail with the ability to manage multiple clients, campaigns and deadlines simultaneously.
- Excellent communication, organisational and problem-solving skills.
- Ability to work independently, take ownership and operate effectively in a fast-paced advertising/agency workplace.
- A proactive approach towards process improvement, efficiency and operational governance.

📌 Senior Manager - Influencer Marketing Operations (Mumbai)
🏢 PUBLICIS GROUPE
📍 Mumbai