Roles and Responsibilities :
Building and sending email campaigns in HubSpot — newsletters, nurture sequences, one-offs
Segmenting lists and personalizing sends so people get the right message
Digging into the numbers after every send — opens, clicks, conversions, unsubscribes — and telling us what they mean
Working with the content and social folks to make sure emails match what we're saying everywhere else
Keeping our HubSpot and CRM data clean — no one wants to email a bounced list
Running A/B tests on subject lines, timing, format — whatever moves the needle
Putting together regular reports so leadership isn't guessing how email is performing
Making sure we're not breaking CAN-SPAM, GDPR, or anyone else's rules
Working with Campaign Ops on the automation side of things
Job Requirements :
- 5-8 years of experience in B2B SaaS companies or similar industries.
- Proficiency in Hubspot's email marketing platform and ability to leverage its features effectively.
- Solid understanding of B2B buying cycles, customer behavior, and decision-making processes.
📌 Senior Email Marketing Analyst (Delhi)
🏢 Chetu
📍 Delhi