The Digital Marketing Executive will support the execution of our companies’ digital marketing activities across paid campaigns, social media, content, website and analytics.

Working under the direction of the VP – Marketing, the role will translate marketing plans and content calendars into day-to-day digital activity.

This is a hands-on execution role suited to someone who enjoys creative freedom and seeks learning opportunities.

Key Responsibilities

Digital Campaigns

- Set up, execute and run digital campaigns across platforms such as Google Ads, LinkedIn Campaign Manager and Meta Ads Manager.
- Implement campaign targeting, audiences, creatives and tracking based on approved campaign plans.
- Monitor campaign performance including impressions, reach, CTR, CPC, conversions and cost per lead.

Social Media

- Execute the approved social media and content calendar across relevant platforms.
- Draft and adapt social media copy based on approved brand messaging and content themes.
- Schedule and publish posts and coordinate required creative assets.
- Maintain consistency in brand voice and visual presentation across channels.

Content & Blogs

- Research and draft blogs, articles, social content and other digital marketing copy.
- Upload and publish approved website and blog content.
- Apply basic SEO principles including keywords, metadata, headings and internal linking.

Email Marketing





- Build and schedule newsletters and email campaigns using approved content.

Analytics & Reporting

- Ensure campaign links and digital assets are appropriately tracked using UTMs and other tracking mechanisms.
- Support the development of monthly and quarterly marketing performance reports.

Candidate Profile

- Bachelor’s degree in marketing, communications, business, digital marketing or a related discipline preferred.
- 3+ years of hands-on digital marketing experience.
- Working knowledge of GA4 and digital marketing analytics.
- Experience on major advertising platforms such as Google Ads, LinkedIn Campaign Manager or Meta Ads Manager.
- Comfortable working with social media management and scheduling platforms.
- Good writing skills with the ability to draft social posts, blogs and short-form digital content.
- Familiarity with tools such as Canva and email marketing platforms would be advantageous.
- Understanding of Google Analytics, Google Search Console, and Looker Studio.
- Strong attention to detail and ability to manage multiple digital activities simultaneously.
- Curious, analytical and comfortable learning new platforms and tools.

Pay: ₹14,032.40 - ₹23,238.24 per month

Perks

- Paid sick time
- Provident Fund

Application Question(s):
- Can balance creativity with attention to detail?

Work Location: In person

📌 Senior Digital Marketing Executive (Tirunelveli)
🏢 FIVE TWO SUPPORTS PRIVATE
📍 Tirunelveli