Job Title: Senior Data Analyst

Location: Bengaluru

Department: Digital Growth

About FLYCT: FlyCT (Cleartrip, Flyin.com MENA) :

In 2006 we began on a journey to make travel simple through a platform with unforeseen simplicity and intuitivity, which remains unparalleled even today. Though it's been more than 18 years now we continue to constantly work to enrich user experience for ease of use along with the innovative technological solutions.

We come together every day to fulfill a promise of offering the single most comprehensive travel experience to users, through award winning Mobile and Desktop solutions. With intuitive products that have the largest selection of flights, hotels and trains, we keep customers at the center of everything we do. Join us to help us build travel.

About the Role

This role focuses on analyzing customer, product, and business performance data to generate actionable insights that drive growth and improve decision-making. The candidate will work closely with Product,

Marketing, Customer Experience, and Business teams to build dashboards, perform deep-dive analyses,

monitor key metrics, and support strategic initiatives using SQL, GA4, BigQuery, and BI tools. The role requires strong analytical, reporting, and stakeholder management skills.

Key Responsibilities

Strategic Analytics &

- Business Insights

● Act as the bridge between Category (Air, Hotels, Visa), Marketing (Brand, Performance, SEO,

CRM), Product and Engineering teams.

● Partner with Customer Experience (CX) teams to analyze customer feedback, NPS, CSAT,

contact center interactions and support ticket trends to identify pain points, improve customer satisfaction and drive service excellence initiatives.

● Work closely with Product teams to analyze feature adoption, user engagement, retention and customer behavior across web and app platforms, providing insights that inform product prioritization, roadmap decisions and user experience improvements.

● Partner with Air, Hotels and Ancillary business teams to analyze route, destination, supplier and category performance, identifying revenue growth and margin optimization opportunities.

● Define measurement frameworks and analytics requirements for recent initiatives and campaigns.

● Support go-to-market strategies,



product launches and business growth initiatives through data-driven insights.

competitive analysis.

● Build automated reporting solutions for market intelligence, search demand, keyword trends and

● Analyze website and app user behavior to identify friction points throughout the booking journey.

● Monitor conversion performance across key funnel stages including Search, Flight Selection,

Passenger Details, Payment and Booking Confirmation.

● Partner with Product, UX and Engineering teams to implement and measure optimization initiatives.

● Conduct customer journey and funnel analysis to identify drop-off points and growth opportunities.

Experimentation &

- A/B Testing

● Develop testing hypotheses based on customer behavior and business objectives.

● Design, execute and evaluate A/B and multivariate experiments.

● Measure test performance and communicate insights and recommendations to stakeholders.

● Maintain an experimentation roadmap and testing knowledge repository.

Tracking, Attribution &

- Tag Management

● Own digital measurement frameworks across web and mobile platforms.

● Design and implement tagging strategies using Google Tag Manager and other tag management solutions.

● Conduct regular tag audits to ensure tracking accuracy and compliance.

● Manage tracking and measurement requests end-to-end across Marketing, Product and

Engineering teams.

● Ensure accurate implementation and maintenance of:

○ Google Analytics 4 (GA4)

○ Google Tag Manager (GTM)

○ Adjust / Appsflyer / Branch

○ Conversion APIs

○ Server-side tracking solutions

● Monitor attribution models and investigate data discrepancies across platforms.

Marketing Analytics &

- Business Intelligence

● Design, build and maintain automated dashboards and reporting frameworks for Marketing,

● Perform deep-dive analysis across acquisition, retention, customer behavior,



booking funnels and

● Design queries, compile datasets and generate recurring and ad-hoc reports to support business

● Translate complex analytical findings into clear, actionable recommendations for business teams.

● Support forecasting, budget planning, market sizing, GTM strategy and growth opportunity

Product and Leadership teams.

campaign performance.

decisions.

assessments.

Reporting &

- Stakeholder Management

● Deliver daily, weekly and monthly performance reports.

● Present findings and recommendations to senior leadership and cross-functional teams.

● Ensure consistency, accuracy and reliability of marketing and business reporting.

Qualifications &

- Skills

● Bachelor's degree in Statistics, Engineering, Computer Science or a related field.

● 3 - 5 years of experience in Digital Analytics, Business Intelligence, Marketing Analytics, Growth

Analytics roles.

● Experience in Online Travel, OTA, E-commerce, Marketplace or Mobile App businesses.

● Advanced proficiency in SQL for querying and analyzing large datasets.

● Advanced Excel and Google Sheets skills.

● Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).

● Experience with BI and visualization tools such as Power BI, Tableau, Looker Studio or Zoho

Analytics.

Microsoft Clarity.

advanced analytics.

● Experience with BigQuery and cloud-based data warehouses.

● Experience with mobile measurement platforms such as Adjust, Appsflyer, Branch.

● Experience with customer journey analytics platforms such as Amplitude, Mixpanel, Hotjar or

● Experience with Python, R or other analytical programming languages for automation and

● Working knowledge of JavaScript for custom tracking implementations.

● Strong understanding of digital marketing measurement, attribution and conversion tracking.

● Understanding of statistical modelling, experimentation frameworks and hypothesis testing.

● Strong track record of translating complex analytical findings into actionable business recommendations.

● Experience communicating analytical insights to technical and non-technical stakeholders.

● Strong problem-solving, critical thinking and stakeholder management skills.

📌 Senior Data Analyst (Bengaluru)
🏢 Flyin.com
📍 Bengaluru