Role Purpose [Why this role exists / Business Problems This Role Will Solve]

 Bridge the gap between Product, Business, Sales, and Marketing teams by translating technical product capabilities into compelling market-facing narratives and GTM strategies.

 Strengthen product positioning, product differentiation, and application-led storytelling across fintech, EMS, biometrics, industrial electronics, and embedded technology domains.

 Build scalable sales enablement and product communication frameworks that improve customer understanding, market visibility, and lead conversion effectiveness.

 Support faster product launches, stronger GTM alignment, and structured product marketing execution across multiple business verticals.

Critical Skills Required

A. Must-Have Functional Skills

Skill Required Level

[Basic/Intermediate/Advance]

Product Marketing & GTM Strategy

Advance

Product Positioning & Messaging

Advance

Sales Enablement Content Creation

Advance

B2B Technology Marketing

Advance

Product Use Case Mapping

Advance

Market & Competitor Analysis

Intermediate to Advance

Presentation & Pitch Deck

Development

Advance

Stakeholder & Cross-functional

Coordination

Advance

Product Storytelling & Communication

Advance

Product Launch Coordination

Intermediate

AI-assisted Productivity & Research

Tools

Intermediate

B. Transferable / Trainable Skills

 Product Lifecycle Management

 Strategic Product Management

 CRM & Marketing Automation Tools

 Data Analytics & Campaign Performance Tracking

 Digital Demand Generation

 Solution Selling Frameworks

Major Areas of Contribution

- Strategic Contribution:





 Support development of product positioning frameworks, GTM strategies, and differentiated product narratives across business verticals.

 Identify product USPs, market gaps, customer pain points, and use-case opportunities through close collaboration with Product and Business teams.

 Strengthen alignment between product strategy, sales priorities, and marketing communication for improved commercial outcomes.

 Contribute to building scalable product marketing systems supporting future business expansion and category leadership.

- Functional Contribution:

 Develop and coordinate product brochures, solution sheets, pitch decks,

product presentations, emailers, and customer-facing marketing collateral.

 Build application-based storytelling frameworks and customer use cases for sales enablement and lead generation.

 Coordinate with Product, Engineering, Sales, Design, and Marketing

Communications teams for timely campaign and collateral execution.

 Support GTM campaigns, product launches, webinars, trade shows, and customer engagement activities.

 Collaborate with Marketing Communications teams to align product priorities with digital campaigns, social media content, and content calendars.

Success Indicators in First 6 Months





 Successfully create product messaging frameworks and sales enablement collateral for key product categories.

 Support execution of at least 2–3 product GTM initiatives or launch campaigns.

 Build structured use-case repositories and application-based storytelling for major business verticals.

 Improve alignment between Product, Sales, and Marketing through streamlined briefing and execution workflows.

 Contribute to increased engagement and adoption of product marketing collateral by customer-facing teams.

Growth chance for this role

 Opportunity to work on globally relevant technology solutions and innovation ecosystems.

 Exposure to cross-functional product, business, and marketing leadership initiatives.

 Career progression into Product Marketing Lead, GTM Strategy, Product

Management, or Brand Strategy roles.

 Opportunity to shape product storytelling and market positioning during a high-growth transformation phase.

LOCATION

Mumbai, India

EXPERIENCE

4–5 Years

REPORTING TO

GM – Marketing & Communication

Ideal Candidate Background

 5–6 years of experience in Product Marketing, B2B Marketing, GTM

Coordination, or Technology Marketing roles.

 Experience in fintech, biometrics, eGovernance, EMS, industrial electronics,

embedded systems, or technology-led businesses preferred.

 Strong ability to simplify technical concepts into business-oriented communication and value propositions.

 Self-driven, structured, detail-oriented, and comfortable working in a fast-

paced, cross-functional environment.

📌 Senior Coordinator- Marketing (Mumbai)
🏢 Evolute Fintech Innovations
📍 Mumbai