Position Summary

Turn engineering knowledge, customer problems, product expertise and field evidence into authoritative B2B content for mining, construction, heavy equipment and adjacent industrial markets. This is a senior technical storytelling role, not generic high-volume copywriting. The position is full-time and office-based at the Mammoth Jabalpur office, Monday to Friday, 7:00am-4:00pm, supporting global MEI Group entities.

Main Duties / Key Responsibilities:

- Interview customers, engineers, product managers, sales representatives and subject-matter experts to uncover the real problem, solution, proof and commercial meaning.
- Research mining, construction, industrial equipment, applications, regulations and terminology and maintain source notes for material claims.
- Write technically accurate case studies, customer stories, thought-leadership articles, website pages, product/industry pages and long-form content.
- Develop product brochures, capability statements, technical collateral, sales-enablement content, campaign copy and email content.
- Write scripts for product, customer, technical and executive video content and create substantive source material for LinkedIn/social repurposing.
- Adapt tone and depth for engineers, operations, procurement, executives, owners and other members of complex B2B buying groups across global markets.
- Work with SEO/AEO specialists to create search-optimised and answer-ready content without keyword stuffing or sacrificing technical accuracy.
- Verify specifications, proof points, customer quotes and performance claims with accountable subject-matter experts before publication.
- Repurpose high-value interviews and source assets into multiple channel-ready formats without creating repetitive or generic output.




- Use AI tools transparently for research or drafting assistance while retaining human authorship, originality, fact checking and editorial responsibility.

Required Skills and Experience

Qualifications

- Qualification in Journalism, Communications, Marketing, Technical Writing, Engineering Communication or a related discipline is desirable.

Experience:
- Minimum 5 years of B2B writing experience with a solid portfolio of substantive technical, industrial or engineering content attributable to the candidate.
- Direct experience in mining, construction, heavy equipment, manufacturing, resources or adjacent industrial markets is strongly preferred.
- Demonstrable customer/SME interviewing, case-study development and writing for international English-speaking audiences.

Technical Skills:
- Exceptional written English, research, fact-checking, source control and editorial discipline.
- Technical-product storytelling, customer case-study methodology and ability to translate complex engineering information without losing accuracy.
- Website/SEO writing, search intent, AEO/content structuring and cross-channel repurposing.
- Sales-enablement content, video scripting and CMS/content-management familiarity.
- Controlled use of AI-assisted research and drafting workflows with independent verification of facts and claims.

Soft Skills:
- Curious enough to understand how products actually work and confident interviewing senior executives, customers and technical experts.
- Able to challenge unsupported claims, identify missing evidence and protect credibility rather than filling gaps with marketing language.

Commercially literate, highly organised, deadline driven and able to collaborate across global technical and marketing teams.

📌 SeniorB Mining & Construction Content Writer (Jabalpur)
🏢 Mammoth Equipment u0026 Exhaust
📍 Jabalpur