01 Oct
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CloutFlow
|
Haryana
About the RolenWe are looking for a Senior Account Manager – Influencer Marketing who can independently manage brand accounts, drive influencer marketing campaigns end-to-end, and build strong relationships with clients and internal stakeholders.
nThe role requires a solid understanding of influencer marketing, excellent client management skills, commercial awareness, and the ability to manage multiple campaigns simultaneously. The ideal candidate should be comfortable working in a fast-paced agency environment and should have the ability to translate client requirements into effective campaign execution.
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Key Responsibilities1. Client & Account Managementn
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- Act as the primary point of contact for assigned brand accounts.
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- Build and maintain strong, long-term relationships with clients and key brand stakeholders.
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- Understand client objectives, briefs, budgets, timelines, and campaign expectations.
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- Drive regular client communication, status updates, reviews, and campaign discussions.
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- Identify opportunities for account growth and additional campaign requirements.
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- Influencer Campaign Managementnn
- Own influencer marketing campaigns from brief understanding to final execution and reporting.
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- Work closely with Planning, Procurement, Strategy, and Creative teams to ensure seamless campaign delivery.
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- Ensure the right influencers are shortlisted based on campaign objectives, audience, content category, platform, and budget.
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- Manage campaign timelines, deliverables, approvals, content publishing, and post-campaign requirements.
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- Ensure campaigns are executed within agreed timelines and quality standards.
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- Campaign Strategy & Executionn
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- Translate client briefs into clear campaign execution plans.
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- Contribute to influencer selection, campaign approach, content formats, and execution strategy.
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- Review influencer profiles, content quality, audience relevance, and campaign suitability.
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- Monitor campaign performance and proactively identify areas requiring optimization.
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- Ensure campaign execution remains aligned with the brand's communication and objectives.
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- Internal Stakeholder Managementn
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- Coordinate effectively with Planning, Procurement, Operations, Strategy, Creative, and Revenue teams.
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- Ensure accurate communication of briefs, deliverables, commercials, timelines, and client expectations.
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- Track dependencies and proactively resolve execution challenges.
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- Maintain strong internal coordination to ensure smooth campaign delivery.
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- Campaign Performance & Reportingn
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- Monitor campaign progress, deliverables, content approvals, and live posts.
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- Coordinate with relevant teams to prepare campaign reports and performance summaries.
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- Track key campaign metrics such as reach, engagement, views, impressions, CTR, EMV, and other relevant KPIs.
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- Present campaign outcomes and insights to clients wherever required.
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- Identify learnings and recommendations for future campaigns.
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- Account Growth & Commercial Ownershipn
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- Identify opportunities to expand existing accounts through additional campaigns and services.
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- Support upselling and cross-selling opportunities in collaboration with the Revenue/Brand Management team.
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- Maintain strong awareness of campaign budgets, commercials, and profitability.
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- Contribute to client retention and long-term account growth.
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- Take ownership of escalations and ensure timely resolution of client concerns.
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Required Skills & Qualificationsn
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- 2–5 years of experience in Influencer Marketing, Account Management, or Client Servicing .
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- Strong understanding of the influencer marketing ecosystem across Instagram, YouTube, LinkedIn, and other relevant platforms.
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- Proven experience managing multiple brand accounts and campaigns simultaneously.
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- Strong client communication and presentation skills.
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- Excellent project management and coordination abilities.
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- Strong understanding of influencer selection, campaign execution, content deliverables, and performance metrics.
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📌 Senior Account Manager- Influencer Marketing (Haryana)
🏢 CloutFlow
📍 Haryana