Search Engine Optimization Specialist (India)

Search Engine Optimization Specialist (India)

01 Oct
|
Blazly for AI Discoverability
|
India

01 Oct

Blazly for AI Discoverability

India

SEO SpecialistLocation: Remote

Employment Type: Full-time

About the RoleWe are looking for a highly driven SEO Specialist who understands SEO beyond just keywords and blog writing.

The ideal candidate should have Digital marketing agency experience, strong communication skills, hands-on experience across On-Page SEO, Off-Page SEO, and Technical SEO, and most importantly, a proven track record of generating organic traffic and improving search visibility.

You should be someone who enjoys experimenting, analyzing data, finding SEO opportunities, and actually implementing strategies rather than simply creating SEO reports.

What We're Looking For

- 0–1 year of hands-on SEO experience
- Prior experience working at an SEO / digital marketing agency is strongly preferred
- Excellent written and verbal communication skills
- Strong understanding of On-Page SEO, Off-Page SEO, and Technical SEO
- Strong understanding of:
- Keyword research and search intent
- Keyword mapping
- Content strategy
- Content optimization
- Internal linking
- Site architecture
- Title tags and meta descriptions
- Header structure
- URL optimization
- Image SEO
- Schema markup / structured data
- Canonicalization
- Indexation and crawlability
- XML sitemaps
- Robots.txt
- Redirects
- Core Web Vitals
- Page speed and technical performance
- Duplicate content
- International / multilingual SEO
- Link building and digital PR
- Backlink analysis
- Competitor SEO analysis
- SERP analysis
- Search intent analysis

SEO Tools Expected Hands-On KnowledgeYou should be comfortable working with the major SEO and analytics tools, including: Google & Analytics

- Google Search Console (GSC)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Keyword Planner
- Google Trends
- Google Business Profile

SEO Platforms

- Blazly
- Ahrefs
- Semrush
- Screaming Frog
- Surfer SEO / similar content optimization tools
- Keywords Everywhere / similar keyword research tools

Technical SEO & Website Tools

- PageSpeed Insights
- Google Lighthouse
- Rich Results Test
- Schema Markup Validator
- Chrome DevTools
- WordPress
- Basic HTML/CSS understanding

You don't need to be an expert in every tool, but you should be comfortable using SEO tools to research, diagnose problems, make decisions, and measure results. Proven SEO Results Are MandatoryWe are looking for proof of execution, not just theoretical knowledge.

You should be able to demonstrate at least one SEO project where your work produced measurable results, such as:

- Significant increase in organic traffic
- Ranking improvements for competitive keywords
- Growth in impressions and clicks
- Increase in organic leads or conversions




- Successful technical SEO improvements
- Successful content strategy implementation
- Successful link-building campaign

A candidate who has taken a completely new website from 0 and grown it to 1,000+ monthly organic visitors will have a significant advantage. You should be prepared to showcase your work and explain exactly what you did, what the starting point was, what strategy you followed, and what results you achieved.

Huge Plus: Your Own WebsiteHaving your own website, blog, niche site, or project that you have built and optimized for SEO is a major advantage.

Even better if you can demonstrate:

- Organic traffic growth
- Keyword rankings
- Content strategy
- Backlinks you've acquired
- Technical SEO implementation
- GSC/GA4 data
- Revenue or leads generated through organic search

We value people who experiment with SEO themselves, not just people who have worked on client websites. GEO & AEO PlusKnowledge of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) is a strong advantage.

Understanding how brands can improve their visibility across AI and answer engines such as:

- ChatGPT
- Google AI Overviews
- Gemini
- Claude
- Perplexity

is a plus. Knowledge of topics such as entity optimization, structured content, citations, topical authority, question-based content, and AI search visibility will be advantageous.

Agency ExperienceAgency experience is preferred because the role requires the ability to:

- Work on multiple websites and industries
- Understand different client objectives
- Prioritize SEO opportunities
- Communicate SEO recommendations clearly
- Explain technical concepts to non-technical stakeholders
- Manage multiple SEO tasks simultaneously
- Work with content, development, marketing, and design teams
- Present SEO performance and insights clearly

Communication SkillsStrong communication skills are mandatory. You should be able to:

- Clearly explain why an SEO change is required
- Communicate recommendations to clients and internal teams
- Write clear SEO briefs
- Prepare and present SEO reports
- Explain technical SEO issues in simple language
- Communicate progress, problems, and results proactively

What You'll Do
- Develop and execute SEO strategies
- Conduct keyword and competitor research
- Perform technical SEO audits




- Optimize websites for On-Page SEO
- Develop content and keyword strategies
- Optimize existing content
- Identify internal linking opportunities
- Analyze backlink profiles
- Execute and manage link-building strategies
- Monitor keyword rankings and organic traffic
- Analyze GSC and GA4 data
- Identify traffic and ranking opportunities
- Perform competitor analysis
- Monitor Google algorithm changes and SEO trends
- Work with writers and developers to implement SEO recommendations
- Track and report SEO performance
- Continuously test and experiment with new SEO strategies
- Work on GEO/AEO initiatives as required

Required MindsetWe are looking for someone who:
- Thinks like an SEO, not just an SEO tool operator
- Is highly curious and constantly experiments
- Understands that rankings are a result, not the strategy itself
- Can investigate why something is ranking or not ranking
- Uses data to make decisions
- Takes ownership of results
- Is comfortable working independently
- Learns quickly
- Is not afraid to test unconventional SEO strategies
- Can clearly communicate both successes and failures

Bonus PointsYou will stand out if you have:
- Grown a website from 0 → 1,000+ organic monthly visitors
- Built and ranked your own website
- Worked on a brand-new domain
- Ranked competitive keywords
- Experience with SaaS SEO
- Experience with international SEO
- Experience with programmatic SEO
- Experience with link building / digital PR
- Experience with GEO/AEO
- Basic HTML/CSS/JavaScript knowledge
- Experience with WordPress/Webflow
- Experience working with developers
- Experience generating organic leads, not just traffic

How We Evaluate CandidatesCandidates may be asked to demonstrate their SEO knowledge through a practical exercise. We care significantly more about what you have actually achieved and how you think than certificates.

If you have successfully grown a website's organic traffic, be prepared to show us the numbers.

Work ExpectationsThis role is fully remote, but it is not a traditional work-life-balance role.

We expect team members to be highly committed and available for 8 hours of work every working day, Monday through Saturday. Saturday is a regular working day for this role.

If you are specifically looking for a Monday–Friday schedule, flexible working hours, or a role with a strong emphasis on work-life balance, this position may not be the right fit for you.

We are looking for people who are ambitious, highly committed, comfortable working at a rapid pace, and willing to put in the effort required to achieve exceptional results.

📌 Search Engine Optimization Specialist (India)
🏢 Blazly for AI Discoverability
📍 India

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