Company Description Lazy Yatra is a travel company that has been curating and refining itineraries since 2014 in close collaboration with more than 10,000 travelers. The founders have extensively explored India and built practical, experience-based routes across destinations such as Andaman & Nicobar, Kashmir, Kerala, Ladakh, Himachal Pradesh, Rajasthan, Meghalaya, Sikkim, and Goa. The company also supports international travel planning to popular locations including Dubai, Bali/Indonesia, Thailand, and the Maldives.

Lazy Yatra focuses on personalized travel experiences, continuously improving its plans through traveler feedback, new discoveries, and on-the-ground insights.

Role Description This is a full-time, on-site role for a Search Engine Optimization Executive based in Jaipur. The SEO Executive will manage and optimize Lazy Yatra’s website and digital presence to improve organic search rankings, increase qualified traffic, and support lead generation. Day-to-day responsibilities include conducting keyword research, implementing on-page SEO best practices, performing technical and content SEO audits, and managing link-building activities.

The role also involves collaborating with content and marketing teams, tracking performance through SEO and analytics tools, and preparing regular reports on key metrics and campaign outcomes. The SEO Executive will stay updated on search engine algorithm changes and industry trends to ensure that strategies remain effective and compliant.

Qualifications

- Candidates should possess robust skills in Keyword Research and On-Page SEO to identify opportunities and optimize website content and structure.




- Candidates should possess practical experience in Link Building to develop high-quality backlinks and improve domain authority.
- Candidates should possess the ability to conduct comprehensive SEO Audits to identify technical, content, and structural issues affecting search performance.
- Candidates should possess familiarity with Social Media Marketing to support overall digital visibility and complement organic search efforts.
- Proficiency with SEO and analytics tools (e.g., Google Search Console, Google Analytics, keyword research platforms) is beneficial.
- Strong analytical, reporting, and problem-solving skills, with the ability to translate data into actionable insights.
- Effective written and verbal communication skills, and the ability to collaborate with content, design, and marketing teams.
- Relevant experience in SEO for travel, hospitality, or consumer-facing websites is an advantage.
- Bachelor’s degree in Marketing, Communications, IT, or a related field, or equivalent practical experience.

Key responsibilities: 1. Keyword Research

- Conduct keyword research for domestic and international travel destinations.
- Identify high-volume, long-tail and commercial-intent keywords.
- Prepare keyword mapping for tour packages, destination pages and blogs.
- Analyze competitors and identify keyword/content gaps.

2. On-Page SEO

- Optimize page titles, meta descriptions, headings and URLs.
- Optimize travel package pages, destination pages and blog articles.




- Improve internal linking and website content structure.
- Optimize images, alt tags and other on-page elements.
- Identify duplicate content and keyword cannibalization issues.
- Ensure content matches search intent.

3. Content SEO

- Develop SEO-friendly content ideas for travel destinations and packages.
- Coordinate with the content team for SEO-optimized blogs and landing pages.
- Update old blogs and pages to improve their search performance.
- Create content briefs based on keyword research and competitor analysis.

4. Off-Page SEO

- Build relevant and quality backlinks.
- Conduct competitor backlink analysis.
- Handle guest posting and blogger outreach.
- Explore travel directories, tourism websites and relevant business listings.
- Monitor backlink quality and link-building performance.

5. Technical SEO

- Conduct regular SEO audits.
- Monitor indexing, crawl errors, broken links and redirects.
- Check XML sitemap and robots.txt.
- Identify page-speed and mobile SEO issues.
- Coordinate with developers for technical SEO improvements.

6. Local SEO

- Work on Google Business Profile optimization.
- Improve local visibility for travel-related searches.
- Manage local citations and relevant business listings.
- Support SEO efforts for destination/package searches, particularly Rajasthan and other key travel markets.

7. SEO Analytics & Reporting

- Monitor keyword rankings, organic traffic, impressions, CTR and conversions.
- Use Google Search Console and Google Analytics/GA4 for performance analysis.
- Prepare weekly/monthly SEO reports.
- Identify ranking drops and opportunities for improvement.
- Track competitors and changing search trends.

📌 Search Engine Optimization Executive (Jaipur)
🏢 Lazy Yatra
📍 Jaipur