Group Company: AU Small Finance Bank Limited

Designation: Sales Officer - DST

Office Location

Position description: #Position description#

Primary Responsibilities: #Primary Responsibilities#

Additional Responsibilities: #Additional Responsibilities#

Reporting Team

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- Reporting Department: #Reporting Department#

Educational Qualifications Preferred

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Job Brief:- AU Small Finance Bank Limited is seeking a dedicated and results-driven Sales Officer to join our dynamic Sales Department. This role is pivotal in driving the bank's growth by effectively promoting and selling our financial products and services to a diverse customer base. The ideal candidate will possess a robust understanding of the financial services industry, excellent interpersonal skills, and the ability to build and maintain long-term client relationships.

This position requires a proactive approach to identifying new business opportunities, meeting sales targets, and contributing to the overall success of the bank's sales strategy.

Responsibilities

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- Develop and implement strategic sales plans to achieve branch and bank-wide sales targets for financial products and services.

- Identify and engage potential customers through market research, networking, and lead generation activities.

- Conduct detailed needs analysis to recommend appropriate banking products tailored to individual and business client requirements.

- Build and maintain strong relationships with existing and prospective clients to foster customer loyalty and repeat business.





- Collaborate with cross-functional teams including marketing, credit, and operations to ensure seamless customer onboarding and service delivery.

- Monitor market trends, competitor activities, and customer feedback to adapt sales strategies and maintain competitive advantage.

- Prepare and present sales reports, forecasts, and performance metrics to senior management for informed decision-making.

- Ensure compliance with regulatory requirements and internal policies during all sales processes and customer interactions.

- Participate in training programs to stay updated on new products, services, and industry developments.

- Resolve customer queries and issues promptly to maintain high levels of customer satisfaction and trust.

Skill

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- Financial Product Knowledge

- Customer Relationship Management (CRM)

- Lead Generation and Prospecting

- Sales Strategy Development

- Negotiation and Closing Skills

- Market Analysis and Competitor Research

- Regulatory Compliance Awareness

- Communication and Presentation Skills

- Data Analysis and Reporting

- Problem Solving and Conflict Resolution

- Team Collaboration

- Time Management and Organizational Skills

Preferred Qualifications

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- Bachelor’s degree in Business Administration, Finance, Marketing, or a related field; MBA or equivalent postgraduate qualification is preferred.

- Minimum of 3-5 years of proven experience in sales within the financial services sector, preferably in banking or microfinance.

Key Performance Indicators: #Key Performance Indicators#

Required Competencies: #Required Competencies#

Required Knowledge: #Required Knowledge#

Required Skills: #Required Skills#

Required Abilities

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- Other: #Other#

Work Environment Details: #Work Environment Details#

Specific Requirements

- Travel: #Travel#

- Vehicle: #Vehicle#

- Work Permit: #Work Permit#

Other Details

- Pay Rate: #Pay Rate#

- Contract Types: #Contract Types#

- Time Constraints: #Time Constraints#

- Compliance Related: #Compliance Related#

- Union Affiliation: #Union Affiliation#

📌 Sales Officer - DST (Delhi)
🏢 AU Small Finance Bank
📍 Delhi