: Sales Manager – Notebook Manufacturing (Field Sales & Marketing)

- Location: Chennai
- - Department: Sales & Marketing
- - Employment Type: Full-Time
- - Preferred Industry Background: FMCG / Stationery Manufacturing (Specifically candidates with prior experience working at ITC Ltd. - Education and Stationery Products Business / Classmate)

Position SummaryThe Sales Manager will lead our field sales and trade marketing operations, driving primary and secondary sales, expanding our distributor/dealer network, and executing go-to-market strategies.

Given our aggressive market expansion goals, we strongly prefer candidates coming from ITC’s stationery or FMCG divisions, who bring deep domain expertise in general trade (GT), modern trade (MT), institutional sales, and deep-rooted channel partner relationships in the stationery ecosystem.

Key Responsibilities1. Sales Strategy & Revenue Growth

- Drive primary and secondary sales targets across assigned zones, ensuring continuous growth in market share for notebook and stationery product lines.
- - Formulate and implement aggressive field sales strategies tailored for regional markets, seasonal back-to-school peaks, and year-round institutional requirements.
- - Monitor key performance indicators (KPIs) including volume growth, distribution reach, billing productivity, and collection cycles.

- 2. Field Marketing & Trade Activation

- Design and execute impactful below-the-line (BTL) marketing campaigns, retail branding, and school-connect programs (e.g., drawing competitions, notebook fairs, direct-to-school activations).
- - Oversee point-of-sale (POS) visibility and merchandising standards across retail counters to maximize brand recall and impulse buying.




- - Analyze regional consumer behavior and competitor pricing/product strategies to launch quick counter-tactics.

- 3. Channel Management & Distribution

- Build, expand, and manage a robust network of super-stockists, distributors, and wholesale dealers.
- - Ensure optimal inventory flow, minimize channel choke points, and manage trade margins effectively.
- - Resolve trade disputes, streamline credit policies, and maintain healthy financial relationships with key channel partners.

- 4. Team Leadership & Coaching

- Lead, mentor, and supervise a team of Area Sales Managers (ASMs), Sales Executives, and Field Merchandisers.
- - Conduct regular field audits, joint-working sessions, and performance reviews to train the team on value-selling and relationship management.

- Desired Candidate Profile & Requirements

- Education: Bachelor’s degree in Business, Marketing, or a related field. MBA/PGDM in Marketing or Sales is a distinct advantage.
- - Experience:
- - 8 to 15 years of total experience in field sales and channel management within FMCG, Consumer Goods, or Stationery manufacturing.
- - Critical Preference: Candidates who have worked with ITC Ltd. (specifically within the Education and Stationery Products Business / Classmate division) for a substantial tenure will be given immediate priority.
- - Domain Knowledge: In-depth understanding of the paper stationery product lifecycle, seasonal demand patterns (especially peak back-to-school seasons), paper GSM standards, and binding types.
- - Skills:
- - Exceptional channel network across general and contemporary trade.
- - Strong leadership skills with a hands-on approach to field operations.
- - Excellent negotiation, conflict-resolution, and data-driven analytical skills.

📌 Sales Manager (Chennai)
🏢 olive tree global school
📍 Chennai