Job Title: Assistant Manager / Manager – HoReCa & Institutional Sales (B2B)

Location: Delhi, NCR & North

Experience: 5–7 years (must be from the Spices industry only)

Employment Type: Full Time, Permanent

Department: Food, Beverage & Hospitality

Industry Type: Food Processing

Role Category: Food, Beverage & Hospitality – Other

Products: Whole Spices, Powder Spices, Blend Spices, Seasonings

Key Responsibilities

Business Development & Sales

- Identify and acquire new B2B clients across hotels, restaurants, cafés, QSRs, caterers, cloud kitchens, institutional catering, and food processing/manufacturing companies in the Delhi, NCR & North region.
- Generate leads through market visits, cold calling, references, and networking.
- Build and manage a strong sales pipeline, converting leads into long-term business relationships.
- Drive product trials, sampling, and conversions with new customers.

Key Account Management

- Manage and grow existing key accounts across hotels, restaurant chains, QSRs, catering businesses, and food processing companies.
- Act as the primary point of contact for all client requirements.
- Ensure regular follow-ups for repeat orders, customer retention, and high satisfaction through consistent engagement and support.

Client Engagement & Culinary Application
- Coordinate with internal R&D;/culinary teams for product trials, kitchen demos, and customization based on client needs.
- Work closely with chefs, F&B; managers, hotel owners,



and product development/R&D; teams at food processing companies during trial and development cycles.
- Conduct on-site product demonstrations and tastings to drive conversions.

Revenue & Target Achievement
- Achieve monthly, quarterly, and annual sales/revenue targets for the assigned territory.
- Negotiate commercial terms and coordinate with customers for order closure.
- Prepare sales forecasts, MIS reports, and business plans.

Market Intelligence

- Track competitor activities, pricing strategies, products, and market trends within the HoReCa and food processing/institutional segments across Delhi, NCR & North.
- Provide actionable insights to management for strategic decision-making.

Coordination & Reporting
- Maintain accurate records of customer visits, leads, sales pipeline, and conversions.
- Coordinate with internal teams — Supply Chain, Customer Service, and Finance — for smooth order execution and collections.
- Continuously expand the customer base and strengthen market presence in the assigned territory.

Candidate Requirements

- 5–7 years of B2B sales experience, strictly within the Spices industry (whole spices, powder spices, blends, or seasonings).
- Proven experience selling to HoReCa, institutional, and/or food processing/manufacturing clients (e.g., branded food companies, QSR chains, sauce/snack/ready-to-eat manufacturers).
- Robust existing network of chefs, F&B; decision-makers, and procurement/R&D; contacts at food processing companies is a plus.
- Willingness to travel extensively across Delhi, NCR & North Zone.

📌 Sales Manager HORECA (Delhi)
🏢 SUN u0026 SPICE INDIA PRIVATE
📍 Delhi