About the Role

We are looking for an energetic and result-oriented Sales Manager to drive business growth for our Audio-Visual (AV) System Integration solutions.

The candidate will be responsible for developing new business opportunities, managing existing clients, understanding customer requirements, preparing suitable AV solutions, and driving projects from initial enquiry to successful closure.

The role involves selling complete AV solutions , including Home Theatre Solutions, Boardroom & Conference Room Solutions, Corporate AV Solutions, Video Conferencing, Display Solutions, Audio Systems, Control & Automation, and other integrated AV solutions.

Key Responsibilities

1. Business Development & Sales

- Identify and develop new business opportunities in the assigned territory.
- Generate leads through cold calling, references, networking, exhibitions, consultants, architects, interior designers, builders, corporates and other relevant channels.
- Develop and maintain strong relationships with existing and potential clients.
- Conduct client meetings and understand their business and technical requirements.
- Prepare and deliver presentations, product demonstrations and solution proposals.
- Achieve monthly, quarterly and annual sales targets.

2. AV Solution Selling

- Understand client requirements and recommend appropriate AV solutions.
- Sell complete end-to-end AV System Integration solutions rather than individual products.
- Have a basic understanding of:
- Home Theatre Systems
- Boardroom & Conference Room Solutions
- Video Conferencing Systems
- Projectors & Displays
- LED/LCD Displays
- Professional Audio Systems
- Microphones & Speakers
- AV Control Systems
- Video Distribution
- Digital Signage
- Room Automation
- Networking and related AV infrastructure
- Coordinate with the technical/design team to develop appropriate solutions and BOQs.




- Understand project requirements, specifications, timelines and budgets.

3. Client & Project Management

- Manage the sales process from lead generation → enquiry → site visit → requirement understanding → solution proposal → quotation → negotiation → order closure .
- Coordinate with the technical, service, purchase and project teams for smooth execution.
- Maintain regular communication with clients throughout the project.
- Ensure proper handover of confirmed projects to the project/service team.
- Follow up for payments and support the finance team wherever required.

4. Market Development

- Identify potential markets, customer segments and new business opportunities.
- Develop relationships with architects, interior designers, consultants, builders, real estate companies, corporates, hotels, institutions and HNI/homeowners .
- Keep track of competitor activities, market trends and new AV technologies.
- Explore opportunities for increasing the company's AV system integration business.

5. Sales Reporting & CRM

- Maintain accurate records of leads, opportunities, quotations and sales pipelines.
- Provide regular sales reports to management.
- Maintain an updated sales pipeline and ensure timely follow-ups.
- Track sales targets, closures and pending opportunities.
- Ensure all client and project information is properly documented.

Required Skills & Competencies

- Strong sales and business development skills.




- Good understanding of AV products and system integration.
- Excellent communication and presentation skills.
- Strong negotiation and client-handling abilities.
- Ability to understand customer requirements and convert them into suitable solutions.
- Good follow-up and relationship-management skills.
- Target-oriented and self-motivated approach.
- Good coordination skills with technical and project teams.
- Willingness to travel for client meetings and business development.
- Good knowledge of MS Office/CRM software.

Educational Qualification

- Graduate in any discipline.
- Diploma/Degree in Electronics, Electrical, IT, Engineering, or a related field will be an advantage.

Experience 3–7 years of experience in AV Sales, System Integration, IT/ELV, Automation, Audio-Visual Solutions, Home Automation, or a related industry.

Candidates with experience in B2C AV solution selling, corporate projects, boardroom solutions, conference rooms or premium home theatre solutions will be preferred.

Key Performance Indicators (KPIs)

The Sales Manager will be evaluated on:

- Monthly/Quarterly/Annual sales achievement.
- Current business generated.
- Number and value of new projects.
- Conversion of leads into orders.
- Sales pipeline value.
- Customer acquisition and retention.
- Gross margin/profitability of projects.
- Timely follow-up and closure of opportunities.
- Collection/payment coordination.
- Client satisfaction and repeat business.

Key Attributes We are looking for someone who is:

- Customer-focused | Target-oriented | Well-presented | Proactive | Good Communicator | Strong Negotiator | Relationship Builder | Technically Curious | Responsible | Result-oriented

All candidates are requested to send their resumes to [email protected].

📌 Sales Manager – Audio Visual (AV) Solutions (New Delhi)
🏢 Savi Vision
📍 New Delhi