Role Summary The Sales Executive will generate and convert C&I; solar leads. Working under the Sales Manager, you will identify prospects, understand their energy needs, present SSC's solutions, and support deals from first contact through to order closure.

Key Responsibilities

Lead Generation and Prospecting

- Identify and approach potential C&I; clients such as factories, warehouses, cold storages, hospitals, educational institutions, and commercial buildings.

- Generate leads through field visits, cold calls, industrial associations, referrals, LinkedIn, and channel partners.

- Maintain a steady pipeline that meets the monthly targets set by the Sales Manager.

Client Engagement

- Meet clients to understand their electricity consumption, sanctioned load, tariff, roof or land availability, and business goals.

- Collect electricity bills and site details needed for plant sizing and pre-proposals.

- Explain solar perks, financial models (Capex, Net Metering, ZED, Captive/Open Access), ROI, and payback in simple terms.

Proposal and Closure Support

- Coordinate with the technical team for site surveys, plant sizing, and generation estimates.

- Prepare and share pre-proposals and quotations using SSC's standard formats.

- Follow up consistently,



handle objections, and support the Sales Manager in commercial negotiations.

- Ensure proper documentation at order closure (PO, advance, KYC, net-metering documents).

Reporting and Coordination

- Update the CRM or daily reporting sheet with visits, calls, leads, and deal status.

- Submit daily and weekly activity reports to the Sales Manager.

- Hand over closed orders smoothly to the projects team and stay the client's point of contact until installation begins.

- Escalate any unusual client requests, such as RESCO or PPA models, to the Sales Manager or Sales Head.

Market Intelligence

- Track competitor pricing, offerings, and activity in the assigned territory.

- Stay updated on state solar policies, net-metering rules, DISCOM procedures, and subsidies.

Targets and KPIs

- Number of qualified leads and client meetings per month

- Number of site surveys and proposals submitted

- Order conversion rate and total kWp closed

- Revenue booked against monthly and quarterly targets

- Timeliness and accuracy of reporting

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Sales Executive (Haldwani)
🏢 Scintilla Solar
📍 Haldwani