Relationship Manager - SME Prime LAP

Location: Delhi

Experience: 3+ Years

CTC: Up to 12 LPA

Industry: NBFC / Financial Services

Function: Sales - SME / Prime LAP

Job Summary

We are hiring Relationship Managers - SME LAP for a leading NBFC. The role involves managing the DSA sales channel, acquiring and managing SME/LAP business, developing channel relationships, and driving business growth within the assigned market/catchment.

The ideal candidate should have strong experience in Loan Against Property (LAP) sales, preferably through the DSA channel, with exposure to ticket sizes ranging from ₹1 Crore to ₹25 Crore.

Key Responsibilities

- Drive SME LAP / Loan Against Property business through the DSA/channel sales network.

- Develop, manage and strengthen relationships with DSAs, connectors and channel partners.

- Generate recent business through DSA referrals, market sourcing and relationship building.

- Handle loan proposals with ticket sizes ranging from ₹1 Cr to ₹25 Cr.

- Manage the complete sales cycle, including lead generation, customer interaction, documentation and coordination with internal teams.

- Identify potential SME/MSME customers and generate quality business from the assigned market/catchment.

- Maintain strong relationships with existing DSAs and continuously onboard new channel partners.

- Achieve monthly/quarterly business targets while maintaining portfolio quality.

- Coordinate with credit, operations, legal and other internal teams for smooth processing and disbursement.

- Conduct regular market visits and monitor competitor activity, customer requirements and business opportunities.

Candidate Requirements





- 3+ years of relevant experience in LAP / SME LAP sales.

- Strong experience in DSA channel sales and channel management.

- Must have experience handling ticket sizes of ₹1 Cr to ₹25 Cr.

- Candidates must have an NBFC background.

- Strong preference for candidates currently working with or having relevant experience in NBFCs.

- Should have good knowledge of the local market/catchment area.

- Strong field sales, customer acquisition and relationship management skills.

- Excellent communication, negotiation and interpersonal skills.

- Should be comfortable with regular field visits and target-driven sales.

Mandatory Eligibility Criteria

Candidates must meet all of the following criteria:

- Relevant experience in SME LAP / LAP sales.

- Strong DSA/channel sales exposure.

- Current or relevant experience with an NBFC.

- Experience with ₹1 Cr-₹25 Cr ticket sizes.

Candidates Not Eligible

Please note that the following profiles will not be considered:

- Candidates with a pure banking background, particularly from large banks.

- Candidates whose primary experience is in Home Loans.

- Candidates from Affordable Housing Finance / Affordable Housing.

- Candidates with primarily Unsecured Business Loan experience.

- Candidates without relevant LAP Loan sales experience.

- Candidates without DSA/channel sales exposure.

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📌 RM- SME Prime LAP (Delhi)
🏢 Skywings Advisors
📍 Delhi