About Kiddo:

We are a kids QCommerce platform for parents. The journey started with us realising the use case of how much personalised is baby care and wellness, and that is what we are trying to build. We are based out of Noida and have recently raised a Pre-seed round.

The Role:

We're looking for a Retention Marketing Manager to drive repeat purchases, customer engagement, and lifecycle growth.

This is a hands-on senior role: you'll be identifying growth leaks, optimising lifecycle journeys, and improving retention revenue through AI-led workflows, automation, and personalization.

What You'll Own:

- Own retention strategy and execution across categories and growth stages.
- Audit and rebuild lifecycle journeys across WhatsApp, Email, and SMS flows.
- Build advanced segmentation, personalization, and retention workflows using AI-assisted operations
- Drive measurable retention revenue, repeat GMV, and ROI across merchant portfolios
- Analyse customer cohorts, repeat behaviour, AOV, seasonality,



and campaign performance to generate actionable insights
- Partner with Product, Strategy, and Customer Success teams to improve merchant outcomes and shape platform feedback loops

Who You Are:

- 4-6 years of experience in retention, lifecycle, or CRM marketing within D2C or QCommerce environments.
- Hands-on experience with platforms such as MoEngage, CleverTap, WebEngage, Netcore, Klaviyo, KwikEngage, LimeChat, Wigzo, or Interakt
- Strong understanding of lifecycle journeys, segmentation, cohort analysis, and retention metrics
- Strong analytical mindset with comfort in dashboards, spreadsheets, RFM analysis, and campaign performance tracking
- Strong campaign execution and copywriting instincts, especially for WhatsApp-led engagement
- Robust understanding of D2C and eCommerce growth metrics including AOV, repeat cycles, COD vs prepaid behaviour, and retention levers

📌 Retention Marketing Manager (Noida)
🏢 Kiddo
📍 Noida