WhizzHR is Hiring!!

Key Responsibilities

1.Grow Existing Retail Accounts

- Own sales growth across key retail chains and formats.
- Increase number of active stores and doors within existing accounts.
- Improve revenue per store and SKU productivity.
- Expand assortment and secure new product listings.
- Improve availability, visibility, replenishment and in-store execution.
- Identify underperforming stores and implement corrective action.
- Develop New Retail Business
- Identify and open new pharmacy, Modern Trade, beauty and organized retail accounts.
- Expand Soulflower into new cities, regions and retail formats.
- Negotiate listings, margins, promotions, visibility and commercial terms.
- Build relationships with buyers, category managers and retail decision-makers.
- Distribution Development
- Identify and appoint distributors required to support retail expansion.
- Build city/region-wise distribution infrastructure.
- Drive primary and secondary sales.
- Monitor distributor stock, fill rates, collections and market coverage.
- Develop surrounding General Trade opportunities wherever they strengthen the retail network.
- Store Productivity & Execution
- Track store-wise sales, stock, assortment and productivity.
- Improve sales per store and sales per SKU.
- Ensure high availability of priority SKUs.
- Drive merchandising, visibility, sampling, promotions and new launches.
- Conduct regular market and store visits.
- Manpower Productivity
- Plan and manage Regional managers/beauty Advisors/promoters/field sales manpower.




- Measure revenue per deployed person and ROI on manpower.
- Deploy manpower to the highest-potential stores.
- Set clear store-level and individual sales targets.
- Train and review teams to improve conversion and productivity.
- Business Management
- Own account-wise targets, forecasts and growth plans.
- Monitor sales, margins, inventory, returns, claims and receivables and keep the accounts reconcile.
- Review account/store performance weekly and identify growth gaps.
- Coordinate with supply chain, marketing, finance and operations for execution.

Core KPIs

- Retail revenue growth
- Number of active/productive stores
- Revenue per store
- Same-store sales growth
- Recent retail accounts opened
- New stores/doors added
- SKU listings and assortment expansion
- Stock availability / fill rate
- Revenue per manpower deployed
- Distributor appointments and secondary sales
- Collections and receivables
- Account/channel profitability

Candidate Profile

- 5 years of experience in FMCG, Beauty, Personal Care or Consumer Products.
- Strong experience in Modern Trade / Organized Retail / Pharmacy Retail /

Distribution.

- Existing relationships with retail buyers and category teams will be preferred.
- Proven ability to expand store networks and improve store-level productivity.
- Hands-on experience in distributor appointment and management.
- Strong commercial negotiation and analytical skills.
- Must be highly execution-oriented and comfortable spending significant time in the market.

📌 Retail Manager (Mumbai)
🏢 Whizz HR
📍 Mumbai