Role & responsibilities

- Understand market trends including customer insights, competition activity and performance

- Ensure timely and effective implementation of marketing calendar that meets both the short term and long-term needs of Home centre.

- Monitor and manage the effective spends of the area

- Implement agreed marketing interventions for under-performing stores and focus stores

- Maintain communication standards as per guidelines

- Implement timely and quality delivery of agreed marketing mix and marketing activities for new stores.

- Drive landmark rewards data and SOH revenue

- Develop regional marketing vendors to implement Marketing collaterals and programs

- Maintain brand standards at the stores

Key Job Responsibilities

Market Focus

- Understand market trends including customer insights competition activity and performance

Activation

- Ensure timely and effective implementation of activation calendar that meets both the short term and long-term needs of brand Lifestyle





- Monitor and manage the effective spends of the area

- Use metrics (footfalls, ticket sizes, category penetration, budgets) to measure the performance of each of the programs

- Identify under-performing stores and implement agreed marketing interventions for course correction

- Monitor focus stores and implement agreed marketing interventions for driving KPIs

- Maintain communication standards as per guidelines

- Ensure timely processing of bills/POs/payments to vendors

Recent store launch

- Implement timely and quality delivery of agreed marketing elements as per the specified guidelines

- Implement marketing activities for new stores till the store achieves the desired budget

Landmark rewards

- Drive landmark rewards data to enable catchment activation and member KPIs

SOH

- Collaborate with Internal stakeholders and Brands to drive SOH revenue

📌 Regional Marketing- North (Delhi)
🏢 home centre
📍 Delhi