01 Oct
|
Intalent Asia
|
Mumbai
01 Oct
Intalent Asia
Mumbai
WE ARE HIRING: Regional Marketing Manager – Pharmaceuticals
Location: Mumbai, India
Employment Type: Full-Time
Industry: Pharmaceuticals / Healthcare
Role Overview
We are seeking an experienced and strategic Regional Marketing Manager – Pharmaceuticals to lead marketing initiatives across multiple international pharmaceutical markets , with a strong focus on Southeast Asia .
The successful candidate will be responsible for developing and executing regional marketing strategies, product launches, brand management, market development, stakeholder engagement, and commercial growth initiatives across assigned territories.
This role requires a commercially driven pharmaceutical marketing professional with strong product lifecycle management, market research, healthcare stakeholder engagement, and cross-functional collaboration capabilities.
Key Responsibilities
- Develop and execute regional pharmaceutical marketing strategies aligned with business growth, sales, and market development objectives.
- Drive product launches, promotional campaigns, brand-building initiatives, and market development activities across assigned international markets.
- Conduct market research, competitor analysis, prescription trend analysis, consumer insights, and market opportunity assessments .
- Evaluate market sizing, growth potential, competitive landscape, and emerging business opportunities to support strategic decisions.
- Develop and execute brand plans while maintaining consistent brand positioning and communication across assigned markets.
- Manage pharmaceutical products throughout their lifecycle , from launch and growth through market maturity.
- Plan and execute integrated marketing campaigns across digital, social media, traditional media, field marketing, and promotional channels .
- Ensure all marketing communications and promotional activities comply with pharmaceutical regulations, industry standards, and applicable codes of conduct .
- Manage advertising and promotional budgets , ensuring effective allocation of resources and alignment with commercial objectives.
- Monitor marketing expenditure, campaign performance,
and return on investment and recommend opportunities for improvement.
- Build and maintain strong relationships with healthcare professionals, pharmacists, patients, and Key Opinion Leaders (KOLs) across assigned markets.
- Support medical marketing initiatives, KOL engagement programs, field activities, and targeted stakeholder campaigns .
- Provide marketing input and support for Medical Representatives and field team capability development initiatives.
- Collaborate closely with Sales, Medical Affairs, Regulatory, Learning & Development, and country management teams to ensure effective execution.
- Track and analyze marketing KPIs, campaign effectiveness, market performance, and commercial outcomes .
- Prepare market analytics, performance reports, marketing reviews, and strategic recommendations for senior leadership.
- Identify market trends and customer insights and translate them into actionable marketing strategies and commercial opportunities .
- Manage multiple regional priorities while ensuring strong execution, stakeholder alignment, regulatory compliance, and business impact .
- Travel extensively across assigned Southeast Asian markets , supporting regional marketing and market development activities.
Candidate Profile
- Bachelor's Degree in Pharmacy or an equivalent relevant qualification.
- An MBA in Marketing will be a distinct advantage.
- Minimum 10 years of relevant experience in Pharmaceutical Marketing .
- Strong experience in pharmaceutical product marketing, brand management, market development, and product lifecycle management .
- Experience managing pharmaceutical products across Southeast Asian / international markets will be strongly preferred.
- Strong understanding of pharmaceutical marketing principles, market research, competitor analysis, and commercial strategy .
- Experience working with Healthcare Professionals, KOLs, pharmacists, and other healthcare stakeholders .
- Robust understanding of pharmaceutical regulatory requirements and industry codes of conduct .
- Proven experience in marketing campaign planning, budget management, performance analysis, and market intelligence .
- Strong communication, presentation, stakeholder management, and interpersonal skills .
- Strong analytical, strategic thinking, project management, and problem-solving capabilities .
- Ability to work effectively across multiple countries, cultures, and cross-functional teams .
- Fluency in English is essential.
- Knowledge of local languages within assigned international markets will be an added advantage.
- Willingness to travel extensively across assigned Southeast Asian markets , approximately 50% of working time .
Skills Expected for This Role Pharmaceutical Marketing, Regional Marketing, Brand Management, Product Management, Product Lifecycle Management, Pharmaceutical Product Launches, Market Development, Marketing Strategy, Market Research, Competitor Analysis, Market Intelligence, Prescription Trend Analysis, Healthcare Marketing, KOL Engagement, Healthcare Professional Engagement, Stakeholder Management, Marketing Campaigns, Digital Marketing, Promotional Strategy, Advertising & Promotion, Marketing Budget Management, ROI Analysis, Marketing Analytics, KPI Management, Commercial Strategy, Business Development, Medical Marketing, Pharmaceutical Regulations, Regulatory Compliance, Cross-Functional Collaboration, Strategic Planning, Project Management, Presentation Skills, Southeast Asian Markets, International Marketing
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📌 Regional Marketing Manager (Mumbai)
🏢 Intalent Asia
📍 Mumbai