01 Oct
|
FarmDidi
|
Noida
Position: Quick Commerce Growth Executive
Experience Required: 1–4 years
CTC/Budget: ₹4–6 LPA
Work Mode: On-site
Location: Greater Noida
This is a full time, on-site Quick Commerce Growth Executive role based in Greater Noida.
The Quick Commerce Growth Executive will be responsible for owning and growing FarmDidi’s Quick Commerce business and P&L; across platforms such as Blinkit, Zepto, Swiggy Instamart, and other relevant platforms.
The role will involve working closely with Quick Commerce platform Category Managers and account/platform teams to drive sales, improve visibility, manage assortment, execute growth initiatives, and build FarmDidi’s business across platforms.
The POC will be responsible for platform-level growth, revenue, profitability, and overall business performance. This includes identifying growth opportunities, planning and executing platform-specific initiatives, tracking performance against business targets, and taking corrective actions to improve sales and contribution.
The role will also involve managing day-to-day platform operations, including product listings, pricing, inventory availability, catalogue updates, promotions, assortment, visibility, and order fulfilment coordination.
The executive will also be responsible for planning, executing, and optimising platform advertising campaigns and digital marketing initiatives to drive product visibility, traffic, conversions, and sales. This includes working with platform advertising tools, allocating and monitoring ad spends, analysing campaign performance, and improving ROAS and overall marketing efficiency.
Key Responsibilities
- Own the P&L; and overall business performance for FarmDidi across Quick Commerce platforms.
- Drive revenue, profitability, and growth across Blinkit, Zepto, Swiggy Instamart, and other relevant platforms.
- Act as the primary POC for Quick Commerce platforms and build strong working relationships with platform Category Managers and account teams.
- Work with Category Managers to improve assortment, visibility, placement, promotions, and sales performance.
- Develop and execute platform-specific growth plans and business initiatives.
- Plan, launch, manage, and optimise platform advertising and digital marketing campaigns.
- Manage ad budgets and spends across Quick Commerce platforms and ensure efficient utilisation of marketing investments.
- Monitor campaign metrics such as ROAS, CTR, CPC, conversions, revenue generated, and ad-attributed sales.
- Identify opportunities to improve paid visibility, product discovery, conversion, and incremental sales through platform advertising.
- Collaborate with platform teams to leverage sponsored listings, banner placements, search ads, category promotions, and other platform-led marketing opportunities.
- Track and analyse GMV/revenue, margins, orders, AOV, conversion, availability, stock-outs, visibility, ad performance, and other relevant KPIs.
- Identify underperforming products/platforms and take corrective actions to improve performance.
- Manage pricing, promotions, discounts, platform offers, and visibility initiatives while keeping profitability in consideration.
- Monitor product availability and coordinate with supply chain and warehouse teams to minimise stock-outs and lost sales.
- Ensure accurate and updated catalogues, product listings, pricing, images, content, and assortment across platforms.
- Coordinate with internal marketing teams for platform campaigns, digital marketing initiatives, and promotional activities.
- Work closely with finance to track P&L;, platform spends, advertising spends, margins, commissions, and business profitability.
- Identify current growth opportunities, including recent SKUs, new platforms, assortment expansion, advertising opportunities, and platform-specific initiatives.
- Resolve platform-level issues related to listings, pricing, inventory, promotions, advertising, and operations.
- Prepare regular business, marketing, and performance reports and share actionable insights with the leadership team.
- Take end-to-end ownership of Quick Commerce growth rather than only managing day-to-day platform operations.
Technical Skills
- Strong understanding of Quick Commerce operations, marketplace processes, and digital commerce
- Ability to own and analyse platform P&L; and business performance
- Hands-on understanding of Quick Commerce advertising platforms and sponsored marketing
- Ability to plan, execute, monitor, and optimise platform ad campaigns
- Understanding of ROAS, CPC, CTR, conversion rate, CAC, ad-attributed sales, and marketing ROI
- Ability to manage ad budgets and optimise spends based on performance
- Ability to identify growth opportunities through paid visibility, promotions, assortment, availability, and conversion optimisation
- Ability to manage product catalogues, pricing, promotions, assortment, and product availability
- Ability to monitor and analyse sales, revenue, margins, orders, inventory, and platform performance
- Understanding of Quick Commerce growth levers such as assortment, availability, visibility, pricing, promotions, advertising, and conversion
- Ability to work with platform Category Managers and account teams to drive business growth
- Strong analytical skills with the ability to convert data into actionable business decisions
- Familiarity with digital marketing campaigns and platform-led promotional initiatives
Soft Skills
- You take end-to-end ownership of the Quick Commerce business and do not wait to be told when something needs attention.
- You are commercially minded and understand that the role is about driving both growth and profitability.
- You are comfortable interacting with platform Category Managers and external stakeholders.
- You are comfortable managing ad spends and making data-driven marketing decisions.
- You are data-driven and comfortable working with numbers, P&L;, business metrics, advertising metrics, and performance reports.
- You are proactive in identifying new growth and digital marketing opportunities across platforms.
- You are comfortable working in a rapid-paced startup environment where priorities can change quickly.
- You bring problems and solutions together rather than simply reporting an issue.
- You have strong follow-up, negotiation, and coordination skills.
- You collaborate effectively with marketing, supply chain, warehouse, operations, and finance teams.
- You understand that in Quick Commerce, availability, visibility, advertising, execution, and commercial decisions directly impact sales and profitability.
📌 Quick commerce growth executive (Noida)
🏢 FarmDidi
📍 Noida