We’re building a high-quality publisher and performance marketing network focused on delivering measurable growth for leading brands across App & Web .

We are looking for someone who understands the performance ecosystem from the ground up and can help us build relationships with publishers, affiliates, traffic partners, agencies, and performance marketers .

This is not a traditional digital marketing role. We’re specifically looking for someone who has hands-on experience in CPS, CPA, CPL and app/web performance campaigns and understands how to source, evaluate and scale quality traffic.

What You’ll Do

- Build and manage a strong network of publishers, affiliates, traffic partners and performance marketing vendors
- Source and onboard recent publishers capable of delivering quality App & Web traffic
- Identify suitable publishers for CPS, CPA, CPL and other performance campaigns
- Work closely with brands/agencies to understand campaign requirements, payouts, attribution and validation parameters
- Negotiate commercials, payout structures and campaign terms with publishers
- Monitor campaign performance, traffic quality, conversions, GMV, leads, retention and ROI
- Identify high-performing traffic sources and scale them
- Build long-term relationships with publishers and performance partners
- Coordinate campaign launches, tracking links, attribution, reporting and validations
- Work with internal teams to resolve tracking, attribution, payment and campaign-related issues
- Maintain a strong understanding of the Indian affiliate, publisher and performance marketing ecosystem
- Continuously identify new traffic sources, publishers and distribution opportunities





Campaign Experience We’re Looking For You should have experience working with some of the following:

Campaign Models

- CPS – Cost Per Sale
- CPA – Cost Per Acquisition
- CPL – Cost Per Lead
- CPI / App Install campaigns
- CPO / Conversion-based campaigns
- Performance-based influencer/creator campaigns

Traffic / Publisher Categories

- Cashback & rewards platforms
- Coupon & deals publishers
- Content publishers
- Affiliate publishers
- Influencer / creator networks
- App publishers
- OEM / device inventory
- Gaming & utility apps
- Web publishers
- Telegram / community / distribution networks
- Performance marketing agencies
- Other scalable digital traffic sources

Who We’re Looking For We would strongly prefer candidates who already have industry relationships and a proven publisher network .

You’ll be a strong fit if you:

- Have 2+ years of experience in affiliate marketing, performance marketing, publisher partnerships or ad networks
- Have existing relationships with publishers, affiliates or traffic partners
- Understand how performance campaigns are structured and delivered
- Can evaluate traffic quality rather than simply generate volume
- Have experience negotiating publisher payouts and commercials
- Understand attribution, tracking links,



MMPs and conversion validation
- Have worked with platforms/tools such as AppsFlyer, Adjust, Branch, Google Analytics, affiliate networks or similar tracking systems
- Are comfortable working with campaign numbers, GMV, conversions, approval rates, retention and ROI
- Are highly relationship-driven and comfortable doing business development
- Can independently identify and onboard new traffic sources

Bonus Points Experience working with or around brands/categories such as:

E-commerce | Fintech | BFSI | Gaming | Food Delivery | Travel | EdTech | D2C | Quick Commerce | Apps | Consumer Internet

Experience with campaigns for platforms such as Amazon, Flipkart, Myntra, Meesho, Paytm, PhonePe, Nykaa, Ajio, Swiggy, Zomato or similar brands will be a plus.

Important

This role is particularly suitable for candidates who already have an active network of publishers / affiliates / traffic partners.

If you have previously worked at an affiliate network, performance marketing agency, ad network, publisher, cashback/rewards platform, affiliate platform or digital media company , we would love to hear from you.

What You’ll Get

- Opportunity to build and own a publisher network from the ground up
- Direct exposure to leading brands and performance campaigns
- Ownership of publisher partnerships and campaign delivery
- Performance-linked growth opportunities
- Fast-paced startup environment with significant autonomy

If you have experience in publisher acquisition, affiliate marketing or performance campaign delivery, apply with details of the publisher/traffic ecosystem you have worked with.

📌 Publisher Network Manager - Performance Marketing (New Delhi)
🏢 Thryvd
📍 New Delhi