Role Overview:

The Product Marketing Manager will be responsible for developing product strategies, driving brand growth, and ensuring the commercial success of products through effective marketing initiatives.

Key Responsibilities:

- Develop product positioning, messaging, and marketing strategies.
- Conduct market research and competitor analysis.
- Plan and execute product launches and promotional campaigns.
- Collaborate with sales teams to drive product adoption and revenue growth.
- Manage pricing, product lifecycle, and marketing materials.
- Track brand performance and market share.
- Engage with customers, KOLs, and stakeholders to gather insights.
- Work closely with Food industry, Medical, Sales, Regulatory, and Commercial teams.

Requirements:

Experience:



6–12 years in product development, applications, or formulation roles, with hands-on experience in beverage, dairy, confectionery, or functional foods.

Industry Background: Experience at food ingredient companies, flavor companies, or food and beverage manufacturers.

Educational Background: Bachelor’s or Master’s degree in Food Technology, Food Science, Dairy Technology, Biotechnology, or related discipline.

Objective: Drive brand growth, market share, and business performance through strategic product marketing initiatives.

📌 Product Marketing Manager (Mumbai)
🏢 StrainX Bioworks
📍 Mumbai