Description

Purpose of the Role

Own the design, evolution, and performance of Savings Account propositions across affluent customer segments.

Responsibilities

Proposition Strategy

- Develop and evolve savings account propositions for key customer segments.
- Define product features, perks, pricing, and positioning.
- Identify unmet customer needs and translate them into product enhancements.

Customer & Market Insights

- Conduct competitive benchmarking.
- Drive customer research and insight generation.
- Monitor customer trends and changing banking behaviors.

Segment Performance

- Recommend proposition improvements based on customer and business performance.

Stakeholder Management

- Partner with Distribution, Marketing, Analytics, and Digital teams to execute segment strategies.

Success Measures

- Segment acquisition growth
- Average balances
- Segment profitability
- Market competitiveness
- Customer satisfaction/NPS

Qualifications

Skills Required

- Strategic thinking
- Customer-centricity
- Proposition development
- Commercial acumen
- Market research
- Influencing and communication

Ideal Mindset

"How do we become the preferred bank for this customer segment?"

📌 Product Manager-HO & SUPPORT-HO House Hold (Mumbai)
🏢 Kotak Mahindra Bank
📍 Mumbai