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Join the Sirican Solutions team as a Full Time Performance Marketing on Erekrut, specializing in Performance Marketing in the IT Services and consulting industry. We are seeking talented individuals with a passion for IT Services and educational qualifications ranging from 4-6 Years. Apply now on Erekrut to take the next step in your career with a leading global company.

Job Title: Performance Marketing Specialist

Company: Sirican Solutions

Location: Udaipur

Salary: ₹25,000–45,000 per month, based on experience

Job Type: Permanent

Department / Area: Paid Media / Performance Marketing

Works with: The founder (who runs ads today - you take this over), the design/video team, and the client-success manager who owns client communication

About Sirican

Sirican is a digital marketing agency in Udaipur running marketing for retainer clients across India and international markets, in a range of industries. Paid advertising is a core part of what we deliver, and it's growing.

About the Role

We're hiring a dedicated performance-marketing specialist — someone who lives in the ad accounts and makes budgets work. You own paid campaigns end-to-end: you come up with the strategy, build them, run them, optimise daily, and report on what's working. This is a hands-on execution role for someone who genuinely loves the craft of running ads.

THIS IS A 100% PERFORMANCE-MARKETING / PAID-ADS ROLE

We're looking for someone whose recent, day-to-day work has been primarily (at least ~70%) building and optimising paid ad campaigns.

Right fit: your core job for the last couple of years has been running Meta and/or Google ads (and ideally more) — planning, building, optimising and reporting on paid campaigns.

Not the right fit: if your experience is mostly social-media management, content, SEO, design or general "digital marketing," with ads only a small side part of your work. This role does not include organic social, content writing or SEO — we have people for those.

Screening Bar

Candidates should match at least ~70% of this "must have" list.





Key Responsibilities

- Build, launch and run paid campaigns end-to-end — mainly Meta Ads (Facebook/Instagram) and Google Ads (Search, Performance Max, Shopping, YouTube) — from strategy through daily optimisation to scaling.
- Own the strategy, don't just take orders — audience and keyword research, campaign structure, creative angles, budget and bidding plan — you devise it and then execute it.
- Optimise every day against real business outcomes — orders, leads, CPA/CPL, CAC, ROAS (and ACOS/TACOS on marketplaces) — reconciled to actual revenue, not vanity metrics.
- Plan and manage budgets — pace spend, protect the cap, shift budget to what's working.
- Brief the creative team — tell our designers and video editor exactly what ad creative you need and why, then test it properly (A/B, iterate).
- Report clearly — a weekly performance note and a monthly report per client, tied to real orders/leads, in language a client understands.
- Keep tracking trustworthy — coordinate conversion tracking (pixel / Conversions API / Google tags / UTMs) with our tech team so the numbers can be relied on.

What You Must Have (Required)

- 2–5 years hands-on paid-media experience, with at least ~70% of that time on performance/paid advertising (not split across social media, content or SEO).
- Proven hands-on delivery on both Meta Ads and Google Ads — you've built and optimised campaigns yourself on real, live budgets.
- A working command of the metrics — you plan and report against CPA/CPL, CAC, ROAS, CTR and conversion rate, and you know when a campaign is genuinely profitable (break-even ROAS, AOV, margin).
- Fluency in the core tools — Meta Ads Manager, Google Ads, Google Analytics 4 (GA4),



and spreadsheets (Excel / Google Sheets).
- A basic, correct understanding of conversion tracking — Meta Pixel & Conversions API (CAPI), Google conversion tags, and UTM discipline (enough to spot broken tracking and brief a developer to fix it).
- Strong written English and explicit communication — you'll report to Indian and international clients.
- Self-driven and analytical — you work from data, manage your own campaigns, and don't need chasing.

Nice to Have

- Marketplaces & quick-commerce ads — Amazon Ads (Sponsored Products / Brands / Display, ACOS/TACOS), Blinkit, Myntra, Meesho, Zepto / Instamart.
- Additional paid channels — TikTok Ads, LinkedIn Ads, X (Twitter) Ads.
- Shopify / WooCommerce — product feeds, Google Merchant Center, catalog / dynamic (DPA) ads.
- Deeper tracking & reporting — server-side / CAPI setup, Looker Studio / Google Data Studio dashboards.
- Agency background — comfortable running paid campaigns across several accounts/clients at once.

Tools You'll Work With

- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Google Merchant Center
- Meta Pixel / Conversions API
- Looker Studio
- Amazon Ads & quick-commerce brand panels
- Google Sheets / Excel
- Notion

What a Strong Application Looks Like

Come prepared. Applications that stand out show 2–3 real campaigns you personally ran — the platform, the monthly ad budget, and the result (before/after CPA, ROAS or ACOS). Specifics beat adjectives.

Designation

Performance Marketing Specialist

Key Skills

A/B TestingAmazon AdsBid ManagementBudget ManagementCampaign ManagementCPL/CPC/CPA Campaign ModelsDigital AdvertisingFacebook AdsGoogle AdsGoogle Analytics 4 (GA4)Google Merchant CenterGoogle Performance Max (PMax)Google Search AdsGoogle SheetsInstagram AdsKeyword ResearchLead GenerationLinkedIn AdsLooker Studio ReportingMedia Buying

Industry

IT Services and consulting

Functional Area

IT Services

Employment Type

Full Time

Education

Graduation/Diploma

Job Type

Work From Office

📌 Performance Marketing Specialist (Udaipur)
🏢 Sirican Solutions
📍 Udaipur