PERFORMANCE MARKETING SPECIALIST / DIGITAL MARKETING EXECUTIVE

B2B | International Performance Marketing

Our Client | Bengaluru | Work from Office | Full-time | 2 Openings

Build and optimise performance campaigns for an international B2B business serving industrial, trading, automotive and maritime markets. This is a hands-on role for someone who enjoys managing paid campaigns, tracking conversions, analysing lead performance and improving results across multiple countries.

About the Role

Our Client is looking for a Performance Marketing Specialist / Digital Marketing Executive to manage paid and performance marketing activities across South Asia, the Middle East and Africa. The role covers multiple business areas including industrial, trading, automotive and maritime businesses, with campaigns planned and measured by company and country.

Key Responsibilities

- Plan, launch, monitor and optimise Google Ads, LinkedIn Campaign Manager and Meta Ads campaigns by company and country.
- Manage campaign budgets and shift spend towards markets, audiences and campaigns that demonstrate stronger performance.
- Set up and maintain conversion tracking using GA4 and Google Ads conversion tracking.
- Implement and monitor LinkedIn Insight Tag and Meta Pixel for campaign measurement, audience building and retargeting.
- Set up and monitor call and WhatsApp tracking to measure enquiries and lead sources.
- Build and manage retargeting audiences across relevant advertising platforms.
- Review incoming enquiries, screen leads for basic relevance and hand qualified leads to the appropriate business teams.
- Track reach, enquiries, cost per enquiry and other campaign performance indicators.
- Prepare clear weekly and monthly performance reports for senior stakeholders.
- Use campaign data to identify performance gaps and make practical optimisation decisions.

Required Qualifications & Experience

- 2- 5 years of relevant experience in performance marketing / digital marketing.




- At least 2 years of hands-on experience in B2B lead generation through paid digital channels.
- Practical experience managing Google Ads and LinkedIn Campaign Manager campaigns.
- Working knowledge of Meta Ads.
- Experience handling multi-country campaigns with separate budgets and performance reporting.
- Strong analytical and problem-solving skills with the ability to interpret campaign data.
- Comfortable using Looker Studio or similar dashboard/reporting tools.
- Good written English for campaign reporting and communication with senior stakeholders.

Technical Skills & Tools

- Google Ads
- LinkedIn Campaign Manager
- Meta Ads
- Google Analytics 4 (GA4)
- Google Ads conversion tracking
- LinkedIn Insight Tag
- Meta Pixel
- Call and WhatsApp tracking
- Retargeting and audience management
- Looker Studio or similar reporting dashboards

Positive to Have

- Exposure to industrial, manufacturing or export-trade sectors.
- Google Ads certification.
- LinkedIn Marketing certification.

What You Will Work On

- B2B lead-generation campaigns across multiple countries and markets.
- Paid acquisition for industrial, trading, automotive and maritime business segments.
- Market-wise budget allocation and campaign optimisation.
- Conversion tracking, retargeting and enquiry attribution.
- Weekly and monthly performance reporting based on measurable campaign outcomes.

Position Details

Location: Bengaluru

Work Arrangement: Work from Office

Employment: Full-time

Experience: 2- 5years

CTC: 3 - 7 LPA

Openings: 2

Who Should Apply?

Apply if you are comfortable owning paid B2B campaigns hands-on, working with multiple ad platforms, setting up and checking conversion tracking, analysing lead quality and campaign data, and reporting performance clearly. Candidates whose experience is mainly in social-media posting, content creation or organic digital marketing without hands-on paid campaign management may not be a close fit.

How to Apply

Share your updated resume highlighting your B2B performance-marketing experience, platforms handled, multi-country campaign exposure and measurable campaign responsibilities. Applications will be considered based on relevance to the role.

📌 Performance Marketing Specialist (Bengaluru)
🏢 Titan Consultancy
📍 Bengaluru