About Unconditional Beauty

Unconditional Beauty is a growing skincare brand built around a simple belief: beauty should feel unconditional, authentic, and accessible.

We are building thoughtfully formulated skincare products with a focus on effective ingredients, skin benefits, and a great customer experience.

As we grow, we're looking for a Performance Marketer who can take ownership of our paid growth — someone who understands numbers, enjoys experimenting with creatives, and knows that performance marketing is much more than simply running ads.

Who Are We Looking For?

We’re looking for someone who:

- Has 2–4 years of hands-on experience running paid campaigns, preferably for D2C, skincare, beauty, fashion, or consumer brands.
- Has managed campaigns with real advertising budgets and can confidently discuss campaign performance and learnings.
- Understands numbers as a decision-making tool, not just as reports.
- Can look beyond surface-level metrics and understand why a campaign is performing or underperforming.
- Is naturally curious and constantly looks for ways to improve performance.
- Is comfortable challenging existing approaches and suggesting what could be done differently.
- Is honest enough to say “I don't know yet” when the data isn't clear — and confident enough to say “I think we're doing this wrong” when the data supports it.
- Can write and communicate clearly, as you will work closely with the founder and creative team.
- Genuinely cares about the product and is interested in understanding the customer and the skincare category.

What Will You Do?1. Campaign Management
- Plan, launch, manage, and optimise paid campaigns across Meta and Google Ads.
- Develop audience and campaign strategies based on business objectives.
- Monitor campaigns regularly and optimise budgets, audiences, creatives, placements, and bidding.




- Continuously test and improve campaign performance.

1. Performance Analysis

- Turn performance data into clear business decisions.
- Analyse key metrics such as CTR, CPC, CPM, CPA, ROAS, conversion rate, CAC and revenue.
- Identify what is working, what isn't, and why.
- Communicate insights and recommendations in simple, understandable language.

1. Creative Strategy

- Work closely with the creative team to determine:
- What creatives we should make
- Which hooks and messages to test
- Which formats to experiment with
- What should be scaled
- What should be stopped
- Use performance data to influence future creative direction.
- Develop a strong understanding of what makes skincare customers click, engage, and purchase.

1. Tracking & Analytics

- Set up and maintain clean performance tracking.
- Work with Meta Pixel, Conversion API (CAPI), GA4 and UTM tracking.
- Ensure campaign data is accurate and actionable.
- Identify tracking gaps and coordinate with relevant teams to resolve them.

1. Market & Competitor Research

- Stay updated on what other D2C and skincare brands are doing.
- Research emerging trends, advertising formats, creative approaches, and platform changes.
- Bring new ideas to the table and identify experiments that Unconditional Beauty can test.

1. Reporting

- Prepare a weekly performance report covering:
- What happened
- What changed
- What worked
- What didn't work
- Key learnings
- What we should do next




- Keep reporting focused on actionable insights, rather than just numbers.

What Will Make You Stand Out? You don't need to tick every box, but these will be valuable:
- Interest or previous experience in the skincare / beauty industry.
- Solid willingness to learn and take ownership — we value effort and curiosity as much as experience.
- Hands-on experience with Shopify.
- Experience using Meta Ad Library for competitor and creative research.
- Experience with creative testing frameworks.
- Experience with Email Marketing or WhatsApp Marketing.
- Strong understanding of D2C customer journeys and e-commerce funnels.
- A strong creative eye and the ability to understand why a particular creative works.
- A testing mindset — you're comfortable experimenting, learning, and iterating.

How We Like to Work This is a fully remote role, and you can work from Nagpur or anywhere else in India.

What matters most to us is that you are:

- Responsible and dependable
- Proactive and curious
- Comfortable taking ownership
- Easy to reach during working hours
- Comfortable asking questions
- Present and engaged in discussions
- Willing to share your ideas and challenge assumptions constructively

You'll work closely with the founder and creative team, so clear communication and ownership are important. How Will We Hire?

Our hiring process is designed to understand how you think, not just what's written on your resume.

- Submit your resume and portfolio (if available).
- Short introductory call.
- Short practical assignment to understand your fundamentals.
- 45-minute discussion where you'll walk us through your thinking, approach, and recommendations.

Send your resume and portfolio to: [email protected] Pay: ₹11,272.19 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Nagpur)
🏢 Kesar India
📍 Nagpur