Brand: Karmic Beauty

Industry: D2C Beauty & Wellness

Experience: 4–7 years

Location: Delhi

Reporting To: Head of Growth / Leadership Team

About Karmic Beauty

Karmic Beauty is a fast-growing D2C beauty & wellness brand focused on building conscious, high-performance products for modern consumers. We are scaling aggressively across digital channels and looking for a performance-driven marketer who can own growth and revenue through paid media.

Role Overview

We are hiring a Performance Marketing Manager to lead paid acquisition, optimize CAC, and scale revenue across all digital performance channels. This role requires deep expertise in Meta and Google ecosystems, strong analytical ability, and hands-on execution in a D2C environment.

Key Responsibilities

1) Growth & Acquisition Strategy

- Own end-to-end performance marketing strategy for Karmic Beauty.
- Scale new customer acquisition while improving CAC and ROAS.
- Identify and test current channels, audiences, and acquisition opportunities.

2) Campaign Management

- Plan and execute campaigns across Meta, Google, YouTube, and emerging platforms.
- Manage paid social, search, display, retargeting, and affiliate channels.
- Optimize campaigns daily based on performance data and business goals.

3) Funnel & Conversion Optimization

- Work closely with website, design, and product teams to improve landing pages and checkout conversion.
- Run A/B tests across creatives, audiences, offers, and funnels.
- Improve CVR, AOV, and overall funnel efficiency.

4) Data & Analytics

- Track and analyze campaign performance using analytics and attribution tools.
- Build dashboards for CAC, ROAS, revenue contribution, and LTV.
- Generate actionable insights for scaling profitable campaigns.

5) Creative Collaboration





- Partner with brand and content teams to develop high-performing ad creatives.
- Drive performance-led creative strategy (hooks, messaging, formats).
- Align campaigns with launches, drops, and seasonal promotions.

6) Retention & Lifecycle Marketing

- Support remarketing and retention strategies via paid retargeting, email, and SMS.
- Improve repeat purchase and customer lifetime value.

7) Budget Ownership

- Manage and allocate media budgets efficiently.
- Scale winning campaigns and eliminate underperforming spends.

Skills & Experience

Must Have:

- 4–7 years in performance marketing, preferably in D2C beauty, wellness, or consumer brands.
- Hands-on expertise in Meta Ads, Google Ads, and performance funnels.
- Proven track record of scaling revenue through paid channels.
- Strong analytical mindset and data-driven decision making.
- Experience with tracking setup, pixels, and attribution tools.

Good to Have:

- Experience working with Shopify or D2C tech stacks.
- Deep experience in Performance Marketing - and also worked in premium brands - preferably with agency experience and exposure in beauty brands
- Exposure to influencer-led performance campaigns.
- Familiarity with CRM, lifecycle, and marketing automation tools.
- Success Metrics (KPIs)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Revenue from performance channels
- Conversion Rate (CVR) & AOV
- Customer Lifetime Value (LTV)

What We’re Looking For

- A growth-first, execution-focused marketer
- Someone who thrives in fast-paced D2C environments
- Strong ownership mindset and accountability for revenue outcomes

If you're passionate about beauty share your resume at [email protected] or

Call / Whatsapp @ (phone hidden)

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📌 Performance Marketing Specialist (Gurugram)
🏢 Karmic Beauty ™
📍 Gurugram