Role & responsibilities

- Plan, execute, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

- Monitor key metrics including ACOS, TACOS, ROAS, CTR, CPC, and Conversion Rate.

- Conduct keyword, search-term, placement, campaign, and SKU-level analysis.

- Optimize campaign structures, bids, budgets, targeting, and placements to improve performance.

- Analyse advertising performance alongside overall sales, conversion, organic performance, and product ranking.

- Support advertising strategies for recent product launches, deals, promotions, and existing product growth.

- Track performance through regular reports and MIS and identify opportunities for improvement.

- Collaborate with account management, category, catalogue, and other teams to support marketplace growth.

- Take ownership of assigned campaigns/products and ensure regular
- monitoring and optimization.

Key Requirements





- 13 years of hands-on experience managing Amazon Advertising
- campaigns.

- Strong working knowledge of Amazon Advertising Console and

- Amazon PPC.

- Understanding of keyword research, search-term analysis, bidding,

- campaign structuring, targeting, and placement optimization.

- Good analytical and problem-solving skills.

- Proficiency in Excel, including Pivot Tables, XLOOKUP/VLOOKUP, and
- data analysis.

- Strong ownership, attention to detail, and willingness to learn.

Added Advantage

- Experience with Amazon international marketplaces such as the US, UK, Canada, Europe, or Middle East.

- Familiarity with Amazon Brand Analytics, Search Query

- Performance, and third-party Amazon analytics tools.

- Exposure to TikTok Shop / TikTok Ads.

- Knowledge of Power BI, SQL, Python, or reporting automation.

📌 Performance Marketing Specialist - Amazon (Mumbai)
🏢 Imagimake
📍 Mumbai