Performance Marketing Executive – USA Market

Location: Lucknow, Uttar Pradesh

Employment: Full-time

Experience: 1-2 years

Market: USA

Industry: IT Services & Web Development

About the Role

We are looking for a hands-on Performance Marketing Executive to manage and optimize paid advertising campaigns targeting the U.S. market for our IT services and web development business.

The ideal candidate should have practical experience running Google Ads and Meta Ads for U.S.-based audiences, with a strong focus on generating qualified leads and improving campaign ROI.

This is not a content-posting or social-media-only role. You will be responsible for the actual planning, execution, monitoring, tracking, and optimization of paid campaigns.

Key Responsibilities

Plan and manage paid campaigns targeting the USA.

Manage Google Ads Search campaigns and Meta Ads campaigns.

Conduct keyword research and competitor research.

Create and optimize campaign structures, ad groups, keywords, audiences and ads.

Monitor CPC, CTR, CPL, conversion rate and other campaign KPIs.

Manage and optimize a monthly advertising budget.

Identify irrelevant searches and maintain negative keyword lists.

Optimize bids, budgets, targeting and ad copy based on performance.

Set up and verify conversion tracking using GA4 and Google Tag Manager.





Monitor lead quality and work with the sales team to identify qualified leads.

Conduct A/B testing of ads and landing pages.

Prepare weekly campaign-performance reports.

Identify wasted advertising spend and take corrective action.

Troubleshoot tracking, ad-disapproval and campaign-delivery issues.

Continuously test new keywords, audiences, campaigns and offers.

Required Experience

1-2 years of hands-on performance marketing experience.

Proven experience running paid campaigns targeting the U.S. market.

Strong Google Ads experience.

Practical Meta Ads experience.

Experience generating leads for IT services, software development, web development, digital services, or other B2B/service businesses is highly preferred.

Understanding of GA4, Google Tag Manager and conversion tracking.

Good understanding of lead generation funnels and landing pages.

Strong analytical and reporting skills.

Valuable written and spoken English.

Willingness to work with some overlap with U.S. business hours.

Preferred Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

Search Console

Keyword research

Landing-page optimization

Lead-generation funnels

Remarketing

U.S. market research

CRM/lead tracking

Looker Studio or similar reporting tools

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

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