Role: Performance Marketing (Designation flexible based on internal framework)

Location: Gurugram

Role Overview

We are seeking results-driven Performance Marketing to lead our paid media strategy and execution. This role will focus on driving product sales through Google Ads, Meta Ads, and other paid platforms, with a robust emphasis on optimizing ROAS and website conversions.

Key Responsibilities

- Campaign Management:
- Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads (Facebook, Instagram), and other platforms.

- Develop strategies to increase traffic, engagement, and conversions.

- Performance Analysis

- Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROAS.

- Use data-driven insights to refine strategies and achieve desired outcomes.

- Product Selling & Website Optimization:

- Collaborate with product and e-commerce teams to align campaigns with product launches and inventory.

- Drive traffic from ads to the website and optimize for high conversion rates.





- Budget Management

- Allocate and manage advertising budgets effectively to maximize ROI.

- Conduct A/B testing to optimize ad creatives and audience targeting.

- Reporting

- Prepare regular reports on campaign performance and provide actionable recommendations.

- Present insights to stakeholders to guide business decisions.

Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.

- 4-8 years of experience in performance marketing, focusing on Google Ads, Meta Ads, and e-commerce campaigns.

- Proven track record of achieving high ROAS and driving product sales through paid media.

- Strong analytical skills and proficiency in tools like Google Analytics, Ads Manager, and data visualization platforms.

- Excellent communication and project management skills.

- Knowledge of the footwear or D2C industry is a plus.

📌 Performance Marketing (Gurugram)
🏢 Neemans
📍 Gurugram