Role Overview The Performance Marketing &

- CRM Associate Manager will be responsible for planning and executing digital marketing campaigns that generate qualified leads, managing CRM workflows, ensuring timely lead allocation and follow-ups with the sales team, and continuously improving lead-to-conversion performance. The role also owns marketing budget planning, campaign optimisation, and reporting.

Key Responsibilities

Performance Marketing

- Plan, execute, and optimise paid campaigns across Google Ads, Meta, LinkedIn, and other digital platforms.

- Drive high-quality lead generation while maintaining target Cost per Lead (CPL), Sales Qualified Leads and Return on Ad Spend (ROAS).

- Conduct A/B testing on creatives, landing pages, audiences, and campaign strategies.

- Work closely with creative and content teams to improve campaign performance.

- Identify new acquisition channels and growth opportunities.

CRM &

- Marketing Automation

- Manage CRM platforms to ensure accurate lead capture, tracking, and nurturing.

- Design automated lead nurturing journeys through email, WhatsApp, SMS, and other CRM channels.

- Maintain lead hygiene, segmentation, and database quality.

- Build lifecycle marketing campaigns to improve conversion and customer engagement.

Sales Coordination

- Coordinate daily with the sales team to ensure timely lead allocation and follow-up.

- Monitor lead ageing, response times, and conversion metrics.

- Track lead status across the funnel and identify bottlenecks.

- Conduct regular pipeline reviews with the sales team.





- Ensure marketing-generated leads are effectively converted into revenue opportunities.

Budget Planning &

- Reporting

- Prepare monthly and quarterly marketing budget plans.

- Allocate budgets across channels based on performance and business priorities.

- Monitor marketing spend and ensure productive utilisation.

- Prepare dashboards tracking:

- Leads Generated

- Marketing Qualified Leads (MQLs)

- Sales Qualified Leads (SQLs)

- Cost per Lead (CPL)

- Customer Acquisition Cost (CAC)

- Conversion Rates

- Marketing ROI

- Channel-wise performance

- Present actionable insights and recommendations to leadership.

Analytics &

- Optimisation

- Analyse campaign performance using GA4, CRM dashboards, and advertising platforms.

- Identify trends, customer behaviour, and optimisation opportunities.

- Build attribution reports and improve marketing efficiency.

- Collaborate with cross-functional teams to improve the customer acquisition journey.

Required Skills

- 4- 6 years of experience in Performance Marketing and CRM.

- Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.

- Hands-on experience with CRM platforms such as Moengage.

- Experience with marketing automation tools.

- Strong analytical skills with proficiency in Google Analytics (GA4), Excel, and reporting dashboards.

- Understanding of lead management processes and sales funnels.

- Experience managing multi-channel marketing budgets.

- Excellent communication and stakeholder management skills.

- Ability to work in a fast-paced, target-driven environment.

📌 Performance Marketing Manager (Gurugram)
🏢 OYO
📍 Gurugram