Performance Marketing Lead – Paid Acquisition & Growth

Company: Amaavigo Digital Solutions LLP

Location: Vidyavihar / Ghatkopar, Mumbai

Work Mode: Full-Time | Work from Office

Experience: 5–7 Years

Department: Performance Marketing & Paid Acquisition – New Vertical

Compensation: Fixed Remuneration + Performance / Project-Based Incentives For MUMBAI BASED APPLICANTS

Role OverviewAmaavigo is building its Performance Marketing & Paid Acquisition vertical and is looking for an experienced, entrepreneurial and hands-on skilled who is ready to take ownership and run the function.

This is not just a campaign-management position.

The selected candidate will work closely with the Founder and Management to set up, build and grow the Performance Marketing department—from client strategy and campaign execution to processes, reporting, profitability and eventually team building.

We are looking for someone who wants the opportunity to build a vertical, not simply occupy a role.

The compensation structure will include a fixed remuneration along with performance/project-linked incentives, creating an opportunity to grow financially as the vertical and client portfolio grows.

Key ResponsibilitiesThe candidate will be responsible for:

- Establishing Amaavigo's Performance Marketing practice and operating framework.
- Independently managing Google Ads, Meta Ads, LinkedIn Ads and YouTube Ads.
- Developing paid acquisition strategies for B2B, B2C, SaaS and service businesses.
- Managing campaigns from strategy through execution, optimisation and reporting.
- Taking ownership of lead generation, customer acquisition, ROAS and ROI.
- Managing client advertising budgets responsibly and profitably.
- Building campaign SOPs, reporting formats, dashboards and optimisation processes.
- Developing audience, keyword, funnel, remarketing and retargeting strategies.
- Working with creative/content teams to develop performance-oriented ad creatives.
- Identifying landing-page and conversion-funnel improvements.
- Tracking leads from campaign through CRM and sales conversion wherever applicable.




- Participating in client pitches, campaign strategy discussions and performance reviews.
- Supporting Management in estimating media scope, campaign requirements and project commercials.
- Identifying opportunities to upsell, scale and retain performance-marketing clients.
- Building and mentoring a Performance Marketing team as the vertical grows.
- Staying current with AI-driven advertising, automation, attribution and emerging paid-media platforms.

Platform ExpertiseStrong hands-on experience required across:

Google Ads | Meta Ads | LinkedIn Ads | YouTube Ads | GA4 | Google Tag Manager | Meta Pixel | Conversion Tracking | UTM Tracking | Remarketing | Retargeting | Lookalike/Custom Audiences | Landing Pages | Conversion Funnels

Experience with Reddit Ads and App Marketing mandatory

Microsoft/Bing Ads, X Ads, Quora Ads, or Programmatic Advertising will be an advantage.

SEO + AEO + GEO advantage

Commercial & Leadership MindsetThis is particularly important for this position.

The candidate should understand that Performance Marketing is not merely about managing ad accounts.

We want someone who can think in terms of:

Client Objective → Strategy → Budget → Execution → Qualified Leads/Sales → ROI → Client Retention → Account Growth → Vertical Profitability The candidate should be comfortable taking ownership of projects and measurable outcomes.

Entrepreneurial OpportunityThis role offers an opportunity to become an important part of a new growth vertical within Amaavigo.

The selected candidate will have the opportunity to:

- Build the Performance Marketing function from the ground up.
- Work directly with the Founder/Management.
- Influence processes,



tools and team structure.
- Participate in client strategy and pitches.
- Build and subsequently lead a team.
- Handle Indian and international client accounts.
- Earn project/performance-linked incentives over and above fixed remuneration.
- Grow into a Performance Marketing Head / Growth Lead as the vertical scales.

Candidate ProfileWe are looking for someone with 5–7 years of strong hands-on performance marketing experience who has moved beyond simply operating campaigns.

The candidate should demonstrate

- Strong Google + Meta expertise.
- B2B and B2C paid acquisition experience.
- SaaS campaign exposure preferred.
- Experience managing meaningful advertising budgets.
- Strong analytical and commercial thinking.
- Ability to troubleshoot and scale campaigns independently.
- Experience interacting with clients.
- Ability to present campaign strategy and performance confidently.
- Strong understanding of CPL, CPA, CAC, CVR, ROAS and ROI.
- Leadership potential and ability to eventually build a team.
- Ownership mentality and entrepreneurial approach.

- Mandatory Proof of PerformanceShortlisted candidates should be prepared to present: Campaign/Client | Platform | Objective | Ad Spend | Strategy | Leads/Sales | CPL/CPA | CAC | ROAS/ROI | Optimisation | Result

Candidates with only coordination, reporting or agency-supervision experience without hands-on campaign ownership will not be suitable.

CompensationFixed Remuneration + Project/Performance-Based Incentive The incentive structure will be linked to defined parameters such as projects managed, account growth, client retention, performance outcomes and/or contribution to the growth of the vertical, as mutually defined by Management.

How to ApplyPlease share

CV + Campaign Case Studies + Highest Monthly Ad Spend Managed + Platforms Managed + Team/Client Management Experience + Current CTC + Expected CTC + Notice Period

Email: [email protected]

WhatsApp: +91 98201 40434

Mumbai | Full-Time | Work from Office

📌 Performance Marketing & Paid Acquisition Manager (Mumbai)
🏢 Amaavigo Digital Solutions
📍 Mumbai