Greetings from Synergy Resource Solutions (www.synergyresource.co.in), a leading HR Consultancy firm & Career Guide for Professionals like you. We are hiring for one of our leading client.

Client: A Leading D2C baby product brand was founded in 2014 in Ahmedabad, Gujarat. Company is having annual turnover of around 120 Crs & employee strength of 120 employees & they are providing international safety standard certified bay products by their e-commerce website & online market platforms like Amazon, Flipkart & other leading online & offline platforms. Their product range includes high-chairs, beddings, strollers, car seats, a nursery range, ride-on, grapple toys, a feeding range, and more.

Witnessing the huge need for the baby care segment, the brand has introduced compact, lightweight 'Baby Feather Diaper' wipes and Diaper Bin this year. With a strong commitment to sustainability, recently the brand has launched an exclusive baby products range that includes baby cream, lotion, soap, shampoo, powder, and baby massage oil.

Job Title – Performance Marketing Lead

Location – Ahmedabad

Experience - 7 to 10 years

Qualification - Graduate/Post Graduate

Role Purpose:

To lead the end-to-end performance marketing strategy, execution, optimization, and growth across paid media, All online platforms, marketplaces, and quick commerce platforms, driving revenue, customer acquisition, ROAS, and overall digital business performance.

Key Responsibilities:

- Own end-to-end strategy, execution, and optimization of paid campaigns across Google Ads (Search, Shopping, YouTube, Display), Meta (Facebook & Instagram), Microsoft Bing, and other relevant advertising platforms.
- Manage and optimize large monthly advertising budgets with a focus on CAC, ROAS, revenue, conversions, and profitability targets.
- Drive performance marketing for eCommerce platforms, online marketplaces, and quick commerce channels.
- Own and manage performance across marketplaces such as Myntra, AJIO, FirstCry, Apollo, and other relevant online marketplaces/platforms.




- Develop and execute marketplace advertising strategies to improve visibility, traffic, conversions, sales, and ROI.
- Manage performance marketing initiatives across quick commerce platforms and other emerging digital commerce channels.
- Manage and maintain Google Merchant Center, product feeds, feed health, product listings, and shopping campaign performance.
- Use GA4, Google Tag Manager (GTM), Google Ads, Meta Ads Manager, and other analytics/platform dashboards to track performance, identify insights, and drive continuous optimization.
- Ensure accurate conversion tracking, attribution, audience segmentation, remarketing, and funnel measurement across platforms.
- Collaborate closely with Creative, Content, Product, Category, Marketplace, and E-commerce teams to develop high-performing creatives, campaigns, offers, product pages, and landing pages.
- Plan and execute A/B tests and performance experiments across creatives, audiences, landing pages, campaigns, offers, and bidding strategies.
- Identify and test new acquisition channels such as Reddit, Quora, Snapchat, programmatic platforms, and other emerging digital advertising channels.
- Monitor marketplace and digital channel performance and identify opportunities for revenue growth, cost optimization, customer acquisition, and improved ROAS.
- Prepare and present weekly/monthly performance reports, dashboards, insights, and action plans to senior management.
- Translate performance data into actionable business recommendations and continuously improve campaign efficiency.
- Stay updated with changes in digital advertising platforms, marketplace algorithms, tracking technologies, attribution models,



and industry trends.
- After establishing performance and demonstrating capability during the initial period, take ownership of Quick Commerce (QC) performance, including leading and guiding the QC junior team.
- Coordinate with internal teams and external platform partners/agencies wherever required to maximize digital business performance.

Requirements:

- 7 to 10 years of hands-on experience in Performance Marketing, preferably in D2C/eCommerce, consumer brands, marketplaces, or digital businesses.
- Strong hands-on expertise in Google Ads and Meta Ads is mandatory.
- Strong experience in managing and optimizing marketplace advertising and performance across platforms such as Myntra, AJIO, FirstCry, Apollo, and similar platforms.
- Experience in Quick Commerce performance marketing and understanding of platforms such as Blinkit, Zepto, Swiggy Instamart, or similar platforms will be an advantage.
- Robust understanding of GA4, GTM, conversion tracking, attribution, remarketing, audience targeting, and funnel analytics.
- Experience in managing Google Merchant Center and product feeds.
- Strong understanding of key performance metrics including CAC, ROAS, ROI, CTR, CPC, CPM, CVR, revenue, contribution, and customer acquisition metrics.
- Strong analytical and problem-solving skills with the ability to convert data into actionable business insights.
- Strong understanding of performance attribution, remarketing strategies, audience segmentation, bidding strategies, and campaign optimization.
- Excellent communication and cross-functional collaboration skills.
- Experience in team management/mentoring will be preferred.
- Ability to independently manage multiple platforms, budgets, campaigns, and business priorities.
- Strong commercial and business-oriented mindset with a focus on revenue growth and profitability.

If interested, please share your cv with details of total experience, current salary, expected salary and notice period.

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