Performance Marketing Executive / Manager

Job Summary We are looking for an experienced Performance Marketing Executive / Manager to support the Head of Nutraceutical in planning, executing, monitoring, and optimizing paid digital marketing campaigns across Meta, Google, YouTube, Amazon, and other performance channels .

The role will focus on driving qualified traffic, efficient customer acquisition, conversions, and measurable revenue growth for nutraceutical brands across D2C and marketplace channels .

Key Responsibilities

- Plan and execute paid campaigns across Meta, Google, YouTube, Amazon, and other digital performance channels.
- Develop media plans, budgets, campaign KPIs, and performance targets in alignment with business objectives.
- Optimize campaigns continuously to improve ROAS, CAC, CPL, CPA, CTR, CPC, and conversion rates.
- Execute campaigns for product launches, lead generation, retargeting, customer acquisition, and repeat purchases.
- Manage and optimize Amazon Ads to improve product visibility, traffic, and conversions.
- Conduct A/B testing across creatives, landing pages, offers, audiences, and campaign strategies.
- Track daily campaign performance using GA4, Meta Ads Manager, Google Sheets, and reporting dashboards.
- Identify campaign underperformance and implement corrective actions quickly.
- Coordinate with creative, content, e-commerce, and sales teams to align campaigns with pricing, promotions, inventory, and business goals.
- Maintain proper campaign naming conventions, UTM tracking, attribution, and reporting hygiene.
- Document campaign learnings, optimization actions, and test results.
- Prepare weekly and monthly performance reports covering spend, leads, sales, ROAS, CAC, funnel performance, insights, and action plans.

Core Deliverables




- Weekly performance dashboard covering spend, leads, conversions, ROAS, and key learnings.
- Campaign optimization log documenting actions taken and their outcomes.
- Monthly media performance review with a detailed action plan for the following month.
- Creative and audience testing reports highlighting winning combinations and key insights.
- Accurate campaign tracking, attribution, and performance reporting.

Key Performance Indicators (KPIs)
- ROAS and contribution to revenue.
- Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
- Click-to-lead and lead-to-sale conversion rates.
- CTR, CPC, CPM, and landing page performance.
- Lead quality and percentage of qualified leads passed to sales/CRM.
- Budget utilization, pacing, and overall media efficiency.
- Campaign testing and learning velocity.
- Repeat purchase and customer retention growth, where applicable.

Qualifications & Experience

- Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
- 4+ years of hands-on experience in Performance Marketing.
- Experience in Nutraceuticals, Wellness, Healthcare, D2C, E-commerce, or Marketplace businesses is preferred.
- Experience with marketplaces such as Amazon, Flipkart, Nykaa, Myntra, BigBasket, or similar platforms is an advantage.
- Proven experience independently managing paid media spends of ₹1 Crore+ annually.
- Strong hands-on expertise in Meta Ads, Google Ads, YouTube Ads, and Amazon Ads.
- Solid understanding of GA4, campaign tracking, attribution, analytics, and performance reporting.
- Ability to analyze data, identify performance gaps, and take quick corrective actions.
- Strong understanding of customer acquisition, conversion funnels, retargeting, and ROAS optimization.
- Digital marketing certifications are preferred, but demonstrated practical experience will be given greater importance.

📌 Performance Marketing Executive (Mumbai)
🏢 YO IT CONSULTING
📍 Mumbai