This is a remote position.

We are looking for a hands-on Performance Marketing Expert who can take ownership of paid lead generation and customer acquisition across Meta, Google and other digital advertising platforms. This is not an agency coordination or reporting-only role.

Ownership Mindset:

- This is a high-ownership, hands-on role. You will take complete responsibility for assigned campaigns from planning and setup to optimization, troubleshooting and results.
- If CPL increases, lead quality drops, tracking breaks or a campaign stops converting, you are expected to investigate, propose solutions, implement them and follow through until the issue is resolved.
- You will be accountable for campaign outcomes, not just completing tasks.

Paid Acquisition:

- Plan, build, manage and optimize paid campaigns across Meta/Facebook & Instagram, Google Ads, YouTube and other relevant platforms.
- Generate qualified leads for courses, classes, events, workshops and education programs.
- Optimize for qualified leads and enrollments rather than simply maximizing lead volume.
- Monitor CPL, CPQL, conversion rate, CAC, ROAS and LTV.
- Proactively identify opportunities and take ownership of campaign performance.

Meta / Facebook Ads:

- Create campaign structures and select appropriate objectives.
- Build and test audiences, lookalikes and re-targeting segments.
- Set up and optimize lead forms and conversion campaigns.
- Test creatives, hooks, offers, messaging and placements.
- Monitor, troubleshoot and scale winning campaigns.

Google Ads:

- Search, Performance Max, Display, YouTube and remarketing.
- Keyword research, negative keywords and campaign structure.
- Bidding strategies, audience targeting and conversion tracking.
- Ad-copy testing and landing-page optimization.
- Identify and fix underperforming campaigns.

Other Platforms:

- Experience with at least 2–3 additional paid acquisition platforms such as LinkedIn,



TikTok, Quora, Reddit, Snapchat or regional platforms.
- Ability to evaluate platforms based on audience fit, economics and measurable outcomes.

EdTech Marketing — Mandatory:

- Direct EdTech / online education experience is mandatory.
- Experience marketing online classes, courses, tutoring, children's education, workshops, events, subscriptions or free trials.
- Understanding of parent/student decision-making and education purchase journeys.
- Experience marketing directly to parents and/or students is highly valuable.

Funnel & Analytics:

- Understand Ad → Landing Page/Form → Lead → Qualified Lead → Counseling/Sales → Enrolment → Revenue.
- Identify where the funnel is losing money and recommend specific improvements.
- Connect campaign data with CRM and actual sales/enrollments.
- Experience with Google Analytics, Google Tag Manager, Meta Pixel/CAPI, CRM and marketing automation is preferred.

Creative & CRO:

- Identify winning creative angles and prepare clear briefs.
- Test hooks, offers, messaging and landing pages.
- Analyze creative fatigue and audience saturation.
- Run A/B tests and turn campaign data into new creative ideas.

AI & Automation:

- Use AI for ad copy, creative ideation, audience research, competitor research, campaign analysis and reporting.
- Use automation for lead handling, reporting, scoring and repetitive marketing operations.
- Demonstrate at least one real AI/automation workflow personally built or implemented.

Requirements

Required:





- 4–8+ years of performance/digital marketing experience.
- Direct EdTech / online education experience is mandatory.
- Strong hands-on Meta Ads and Google Ads experience.
- Proven qualified-lead generation experience.
- Solid understanding of CPL, CAC, ROAS and funnel conversion rates.
- Experience with campaign tracking and analytics.
- Strong analytical and problem-solving skills.
- Ability to work independently and take ownership of campaign performance.

Nice to Have:

- International paid marketing experience.
- Experience targeting parents, students or NRI audiences.
- YouTube Ads experience.
- CRM and marketing automation experience.
- AI marketing workflow experience.
- Subscription, cohort-based or online learning business experience.

Interview Assessment:

- Walk through one real campaign personally managed.
- Explain product, audience, platform, budget and campaign structure.
- Share CPL, qualified leads, conversion rate, CAC and ROAS where available.
- Explain what went wrong, what you changed and the final outcome.
- Demonstrate that you have operated campaigns rather than only reported on them.

Success in the Role:

- Consistent generation of qualified EdTech leads.
- Improving CPL without sacrificing lead quality.
- Improving lead-to-enrolment conversion.
- Scaling profitable campaigns.
- Reliable tracking and reporting.
- Continuous testing of audiences, creatives, offers and funnels.
- Taking ownership of problems and driving them through to resolution.

Benefits

• Flexible remote working opportunities.
- Opportunity to make a meaningful impact on young learners’ academic growth.
- Be part of a learner-driven and supportive educational team.
- Competitive compensation based on teaching experience and performance.
- Opportunities for long-term association and career advancement within the organization.

📌 PERFORMANCE MARKETING EXPERT — EDTECH (Mumbai)
🏢 EnthuZiastic
📍 Mumbai