IRGB Technologies is looking for a Performance Marketing / Growth Manager who can take ownership of customer acquisition, conversion, and revenue growth across OTT platforms, entertainment apps, D2C products, healthcare and educational apps/websites, and subscription-based digital products.

Key Responsibilities

- Plan, launch, manage, and optimize paid acquisition campaigns, primarily across Meta Ads and Google Ads.
- Develop acquisition strategies for app installs, registrations, trials, purchases, and subscriptions.
- Monitor and optimize CAC, CPA, CPI, Conversion Rate, ROAS, and LTV.
- Build and optimize the complete customer funnel from Ad Landing Page/App Registration Trial Payment Subscription Renewal.
- Manage audience targeting, retargeting, remarketing, Lookalike Audiences, and broad targeting.
- Conduct creative testing, offer testing, and funnel optimization.
- Work closely with creative, technical, and analytics teams to improve campaign performance.
- Scale profitable campaigns while maintaining campaign stability and controlling acquisition costs.
- Analyze campaign performance and identify opportunities for revenue and customer growth.
- Manage and optimize campaigns based on business and revenue-focused KPIs.

Required Skills
- 3+ years of hands-on experience in Performance Marketing / Growth Marketing.




- Strong experience with Meta Ads; Google Ads experience preferred.
- Experience working with mobile apps and/or websites.
- Solid understanding of ROAS, CAC, CPA, CPI, CVR, LTV, and Payback Period.
- Experience handling meaningful advertising budgets.
- Strong analytical and problem-solving skills.
- Ability to work effectively with creative, technical, and analytics teams.
- Revenue-focused approach with strong understanding of customer acquisition and conversion.

Preferred Industry Experience Candidates with experience in OTT, Entertainment, D2C/E-commerce, EdTech, Healthcare, Mobile Apps, Subscription Businesses, or Digital Products will be preferred.

Note: This is not a social media posting or basic boosting role. The candidate should have hands-on performance marketing experience and be capable of owning customer acquisition, revenue growth, and campaign scaling.

Key Performance Indicators (KPIs)

- Revenue Growth
- ROAS
- CAC
- CPA
- Conversion Rate
- Paid Customer Acquisition
- Subscription/Purchase Volume
- LTV
- Scalable Campaign Performance

Selection Process Candidates may be required to complete a practical case study covering:
- 10,00050,000 daily campaign planning
- Funnel design
- Creative testing
- CAC/ROAS calculation
- Tracking requirements
- Campaign scaling strategy

📌 Performance Marketing / Growth Manager (Noida)
🏢 IRGB Technologies
📍 Noida