We are looking for a Performance Marketing Executive who understands how paid advertising platforms work and can take ownership of campaign performance, optimization, and scalable growth.

The primary focus will be Meta Ads, with strong working knowledge of Google Ads.

Key Responsibilities

Plan, launch, manage, and optimize campaigns on Meta Ads (Facebook & Instagram).

Manage and optimize Google Ads campaigns.

Understand campaign objectives, audience targeting, bidding, budgets, placements, creatives, and conversion tracking.

Monitor key performance metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and overall campaign profitability.

Continuously test and optimize audiences, creatives, ad copies, offers, placements, and campaign structures.

Identify underperforming campaigns and take corrective actions.

Scale campaigns that are delivering profitable results while maintaining efficiency.

Analyze campaign data and provide actionable insights for improving performance.





Work closely with the sales and creative teams to improve lead quality and conversion rates.

Maintain proper tracking and attribution across campaigns.

Focus on profitable growth, not just generating leads or increasing ad spend.

Requirements

Hands-on experience with Meta Ads Manager.

Positive working knowledge of Google Ads.

Strong understanding of how Meta and Google advertising platforms work.

Ability to analyze campaign data and make data-driven decisions.

Understanding of campaign optimization and scaling strategies.

Knowledge of conversion tracking, pixels, events, audiences, and retargeting.

Ability to understand the difference between lead volume, lead quality, conversions, and profitability.

Strong analytical and problem-solving skills.

Experience managing real advertising budgets is preferred.

- To apply, send your CV along with examples of campaigns/results you have managed.

Mail - [email protected] contact - 91 63713 03505

📌 Performance Marketing Executive (Brahmapur)
🏢 Tripstar
📍 Brahmapur