Company Description: Surge Fintech is a digital-first financial technology company focused on transforming how short-term credit is delivered to India’s working professionals. Through its flagship product, Neolend, the company enables quick, transparent, and compliant payday loan solutions for salaried individuals via partner NBFCs.

Surge

Fintech functions as an enabler, providing the operational backbone, customer journey design, and compliance framework that power smooth and responsible loan journeys. With a tech-driven, customer-centric approach, the company specializes in loan operations, NBFC partnerships, and risk and compliance management within the financial services and fintech industry. Headquartered in Gurugram and founded in 2025

Location: Dehradun, Uttarakhand - Near Sahastradhara Road

Experience: 1–2 Years

Role Type: Individual Contributor | Full-Time | In-Office

Who We Are

We are a fast-paced startup where people are expected to take ownership, learn quickly and turn ideas into execution.

We value people who don’t wait for perfect instructions. We believe in experimenting, learning from data, improving continuously, and taking responsibility for the outcome.

Why This Role?

We are looking for an Individual Contributor (IC) who understands digital advertising and, more importantly, knows how to execute it. We are not looking for someone who only understands the theory of Meta and Google Ads. We are looking for someone who can set up, run, analyse, and own campaigns end-to-end. You will be responsible for taking an advertising requirement from an idea to execution, monitoring its performance, understanding the data, and making changes to improve results.

You should bring an agile mindset: test, learn, adapt, and move forward. Over time, we expect you to become someone who can not only execute independently but also share your knowledge, guide others, and contribute to building the marketing function.



The role also requires strong communication skills.

You should be able to take marketing data and trends and turn them into a clear story, including presenting Google Trends, market insights, and campaign performance to the leadership/board on a quarterly basis.

This is a role for someone who wants to own outcomes, not just tasks.

What You Will Get To Do:

- Own Paid Advertising

Set up and manage Meta Ads campaigns across Facebook and Instagram.

Set up and manage Google Ads campaigns.

Own campaigns from planning and targeting to execution, monitoring and optimisation.

Manage budgets and ensure campaigns are set up correctly.

Continuously test audiences, creatives, messaging and campaign structures.

- Analyse & Optimise

Track campaign performance and key metrics such as CTR, CPC, CPM, CPL, conversion rate and ROAS.

Identify what is working, what isn’t and why.

Make data-backed optimisation decisions.

Run experiments and document learnings.

Work closely with the content/design team to improve creatives based on campaign performance.

- Track Trends & Market Behaviour

Conduct regular Google Trends and market trend analysis.

Identify emerging topics, customer behaviour and potential marketing opportunities.

Track competitor activity and relevant industry trends.

Convert data and trends into actionable marketing ideas.

- Communicate Insights

Prepare explicit campaign and trend reports.

Present key insights, learnings and recommendations to leadership.

Present quarterly marketing insights and Google Trends analysis to the board.





Communicate ideas clearly to both technical and non-technical stakeholders.

- Build & Grow

Bring new ideas and experiments to the table.

Identify gaps in our current marketing process and suggest better ways of working.

Help create repeatable processes around campaign management and reporting.

As you grow in the role, help guide and mentor other team members on digital advertising and performance marketing.

What You Should Have:

- 1–2 years of hands-on experience in digital/performance marketing.
- A Bachelor’s degree in Marketing, Business, Communications or a related field.
- Strong practical knowledge of Meta Ads Manager.
- Strong practical knowledge of Google Ads.
- Experience setting up and managing campaigns independently.
- Understanding of digital marketing metrics and campaign optimisation.
- Ability to analyse data and turn it into actionable insights.
- Experience with Google Trends and basic market/trend analysis.
- Good working knowledge of Excel/Google Sheets.
- Strong communication and presentation skills.
- Ability to explain data and marketing ideas clearly to leadership.
- Basic understanding of lead funnels, conversion tracking, and audience targeting.
- Mindset of learning and growing.
- Accommodation in Dehradun

Good to have: Google Analytics/GA4, Google Tag Manager, A/B testing, CRM experience, and basic knowledge of SEO.

This role is NOT for you if…

You are looking for a role where you will only:

Coordinate with agencies.

Give instructions to someone else to run campaigns.

Prepare reports without understanding the numbers.

Execute tasks exactly as assigned without questioning or improving the process.

We are looking for someone who has learned the fundamentals and is ready to put them into practice.

If you want to run campaigns, own outcomes, learn through execution, and grow with the business, we’d like to meet you.

📌 Performance Marketing Executive (Dehradun)
🏢 Surge Fintech
📍 Dehradun