Profile: Performance Marketing Executive

Experience

- 2+ years of experience in Performance Marketing, Digital Marketing, Growth Marketing, or a similar role.
- Hands-on experience with Google Ads, Meta Ads, or other paid advertising platforms.

Roles:
- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, and other paid channels.
- Manage campaign budgets, targeting, bidding, audiences, and creatives.
- Track and optimize CAC, CPA, CPL, ROAS, CTR, CPC, and conversion rates.
- Conduct A/B testing of audiences, creatives, messaging, campaigns, and landing pages.
- Analyze website and marketing performance using GA4, Microsoft Clarity, dashboards, Excel/Google Sheets, and similar tools.
- Track the complete funnel from acquisition to signup, activation,



conversion, and retention.
- Identify funnel drop-offs and implement conversion-rate and user-journey improvements.
- Conduct SEO, keyword, and competitor research to identify organic growth opportunities.
- Build performance reports and dashboards and convert data into actionable insights.
- Plan and execute growth experiments and measure their impact.
- Research and test current customer acquisition and growth opportunities.

Qualification:
- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

📌 Performance Marketing Executive-Surat-10.8 LPA
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