Performance Marketing Executive – Meta & Google AdsCompany: SD Academia

Location: New Chandigarh

Work Type: Full-Time | On-Site

About SD AcademiaSD Academia is a growing creative education platform focused on helping learners turn creative skills into real opportunities, businesses and careers.

We offer courses, workshops and business-focused learning programs across different creative fields and work with a growing community of artists, creators and aspiring entrepreneurs across India.

SD Academia was also featured on Shark Tank India – Season 1, which marked an important milestone in our journey as a creative education brand.

We are now looking for a Performance Marketing Executive who can take ownership of our paid advertising campaigns and also ensure that incoming leads receive proper, timely and professional communication.

What You’ll Be Responsible ForYou will be responsible for planning, executing and optimizing performance campaigns across Meta Ads and Google Ads, with a strong focus on awareness, lead generation and purchases.

Your key responsibilities will include:

- Plan, launch and manage Meta Ads campaigns across Facebook and Instagram.
- Run and optimize Google Ads campaigns, including Search, Display, YouTube and remarketing campaigns.
- Manage campaigns across different objectives such as Awareness, Traffic, Leads, Retargeting and Purchases/Conversions.
- Build and optimize marketing funnels for our course and product landing pages.
- Continuously improve campaign performance using metrics such as ROAS, CPA, CAC, CTR, CPM and Conversion Rate.
- Identify and test audiences using interests, custom audiences, lookalikes and retargeting strategies.
- Conduct regular A/B testing of creatives, ad copies, audiences and landing pages.
- Coordinate closely with our creative and video teams to develop better-performing ad creatives.




- Manage campaign budgets and scale successful campaigns responsibly.
- Track campaign performance using Meta Pixel, Conversion API, Google Analytics and Google Ads conversion tracking.
- Analyse landing-page performance and recommend improvements to increase conversions.
- Prepare clear weekly and monthly performance reports.

Lead Communication & Follow-UpThis role will also involve direct communication with potential learners generated through our marketing campaigns. You will be expected to:
- Attend and respond to incoming calls and enquiries from marketing-generated leads.
- Understand the learner’s requirement and guide them towards the most relevant course or program.
- Ensure every genuine lead receives timely and proper follow-up.
- Maintain professional communication across calls, WhatsApp and other relevant channels.
- Keep track of lead status and ensure no potential learner is left unattended.
- Coordinate with the operations and academic teams wherever required.
- Collect common questions and objections from leads and use those insights to improve our ads, landing pages and communication.
- Help bridge the gap between ad performance and actual conversions.

We want someone who understands that generating a lead is only the first step — proper communication and follow-up are equally important in converting that lead into a learner. Who We’re Looking ForYou should have:

- Hands-on experience with Meta Ads Manager.
- Working knowledge of Google Ads.




- Good understanding of conversion funnels and landing pages.
- Robust understanding of audience targeting, remarketing and retargeting.
- Knowledge of Meta Pixel, GA4 and conversion tracking.
- Ability to analyse campaign data and identify areas for improvement.
- Experience with A/B testing and campaign optimization.
- Understanding of ROAS, CPA, CAC, CTR, CPM and other key performance metrics.
- Good verbal and written communication skills.
- Confidence in speaking with incoming leads and understanding their requirements.
- Ability to communicate professionally over calls and WhatsApp.
- Ability to work closely with content, design, video, operations and academic teams.
- A proactive and performance-oriented mindset.

What Will Make You Stand OutExperience in any of the following will be an advantage:
- Education / EdTech marketing
- Online course marketing
- E-commerce advertising
- High-ticket lead generation
- Scaling Meta purchase campaigns
- Landing-page conversion optimization
- Remarketing and funnel strategy
- Lead nurturing and conversion
- Inside sales or counselling experience

What We ValueAt SD Academia, we value people who are curious, accountable and willing to experiment. We are not looking for someone who simply launches campaigns and waits for results.

We are looking for someone who asks:

Why did this campaign perform better?

Why did this audience convert?

Why are some leads not converting?

What questions are potential learners repeatedly asking?

What can we improve in our ads or landing page?

And how can we scale what is already working?

If performance marketing, communication, experimentation and growth genuinely excite you, we would love to hear from you.

- Apply with your resume along with examples of campaigns you have previously managed and the advertising budgets you have handled.

📌 Performance Marketing Executive (Chandigarh)
🏢 SD Academia
📍 Chandigarh